Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). What is hotel metasearch marketing? Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. You can also make single or global lists of negative keywords.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Additionally, OTAs aggregate a wide range of hotel options, providing users with a one-stop-shop for comparison shopping, which can attract more clicks and in turn, improved positioning.

Revenue Management 98

Revenue Management Revenue Management OTA 98