Cost Per Click Shopping Target Marketing 
MediaBoom
MAY 27, 2024
Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. You can also make single or global lists of negative keywords.
Cloudbeds
MARCH 15, 2023
Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).
SiteMinder
JULY 13, 2024
The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Additionally, OTAs aggregate a wide range of hotel options, providing users with a one-stop-shop for comparison shopping, which can attract more clicks and in turn, improved positioning.
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