MediaBoom

NOVEMBER 14, 2023

Download Our Latest Tool Download Our Free Google Ads Cost Calculator Dynamically calculate the cost and return on investment of Google Ads campaigns. Cost per Click Take your average daily or monthly costs, and divide them by the total clicks for that time period.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

Social Hospitality

MARCH 27, 2023

Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting. Suppose you sell a beauty product.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Hotelogix

AUGUST 27, 2024

Use AI-driven analytics to gain insights into customer preferences and behaviors, enabling targeted marketing and enhanced guest experiences.    Focus More on Personalization and Direct Bookings: Leverage guest data and personalization strategies to encourage direct bookings.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

Cloudbeds

AUGUST 8, 2024

Marketing data can be pulled from your hotel’s website, social media channels, customer relationship management system (CRM) , Google Profile, online travel agencies (OTAs), and metasearch engines. Information on your guests can be gathered via your PMS, guest engagement system, POS system, CRM system, website, and booking engine.

Business 40

Business Revenue Management Forecasting Revenue 40

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Travel Hotels 98