Cost Per Click, Target Marketing and Tourism

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Cost Per Click

Target Marketing

Tourism

13 ways to attract more direct bookings for your hotel

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA

OTA Revenue Sales Travel

Resort Marketing – 12 Ways to Boost Your Resort Bookings

MediaBoom

AUGUST 23, 2024

Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.) Influencer Marketing Influencer marketing can significantly boost your resort’s visibility.

Resorts

Resorts Market Marketing Marketing Strategy

Hotel Sales Focus

13 ways to attract more direct bookings for your hotel

Resort Marketing – 12 Ways to Boost Your Resort Bookings

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