MediaBoom

NOVEMBER 14, 2023

Download Our Latest Tool Download Our Free Google Ads Cost Calculator Dynamically calculate the cost and return on investment of Google Ads campaigns. Total Reach/Impressions The most basic of ad metrics answers the question of how far it traveled. Costs per click can vary significantly based on your industry.

Cost Per Click 52

Cost Per Click Marketing Strategy Business Real Estate 52

Cloudbeds

JANUARY 10, 2025

For travelers, planning a vacation can be a lot of work. To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. Watch the full session from Passport 2024. Watch now What is hotel metasearch?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website. What is a direct booking?

OTA 98

OTA Revenue Sales Hotels 98

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. As some hotels pull back their budgets on paid search, there is a real opportunity to win market share.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. Today’s digital travelers have many booking options. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. It’s about ensuring that rooms are available when they’re most likely to be booked, at the most profitable rates and the lowest acquisition cost. How do they book and travel?

Revenue Management 98

Revenue Management Revenue Management OTA 98