Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). Bidding on metasearch ads Depending on the platform, hotels typically can choose between two metasearch payment models: cost-per-click (CPC) or commission-based.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Travelboom Marketing

MAY 24, 2024

Segmenting the hotel’s advertising audiences into groups with similar characteristics creates opportunities for tailored messaging to maximize your cost-per-click ad dollars —and your profits. Value-Added Services and Upselling Armed with data about your customer base, targeting guests with upsell opportunities is easy.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

Travelboom Marketing

JUNE 10, 2024

The improved decision-making and intuitive campaign adjustments ensure the hotel’s cost-per-click marketing is beneficial and cost-effective. Leaving AI to watch for trends in Google Ads performance leads to smarter PPC bidding strategies without adding to your workload.

Cost Per Click 52

Cost Per Click Small Business Marketing Market 52

Cloudbeds

JULY 27, 2023

Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel.

OTA 52

OTA Cost Per Click Revenue Marketing 52

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Upsell other hotel products Revenue opportunities extend far beyond simply selling your rooms. Remember, each segment will have a unique opportunity for you to gain extra business or revenue.

Revenue Management 98

Revenue Management Revenue Management OTA 98