Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

JANUARY 25, 2022

Email marketing is an important aspect of hotel digital marketing. Current statistics show that more than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks compared to other types of email. We can help with that!

Email Marketing 52

Email Marketing Market Marketing Consumer 52

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 83

Hotel Marketing Market Marketing Marketing Strategy 83

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Hotelogix

NOVEMBER 28, 2024

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics.

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Hotel Marketing Market Marketing OTA 96

Travelboom Marketing

APRIL 9, 2024

April 1, 2024 — TravelBoom , the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. Myrtle Beach, S.C.,

Business 98

Business Digital Marketing Email Marketing Market 98

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 80

Hotel Marketing Market Marketing Marketing Strategy 80

Tambourine

MARCH 16, 2023

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is happy to announce the promotion of Rachel Artounian to Director of Account Service. Tambourine is a hotel marketing firm t

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Services Email Marketing Digital Marketing Tourism 75

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.

Hotel Marketing 75

Hotel Marketing Market Marketing Hotels 75

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 92

Digital Marketing Marketing Strategy OTA Email Marketing 92

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

gcommerce

SEPTEMBER 23, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch.

Market 52

Market Marketing Digital Marketing Travel 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

gcommerce

MARCH 25, 2024

Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website. Implement a Robust Hotel Email Marketing Strategy Build and maintain a database of past and potential guests, and leverage email marketing to stay connected with them.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

gcommerce

SEPTEMBER 29, 2023

It is constantly transforming and adapting to the ever-evolving marketing landscape. Shift from Traditional to Digital Marketing Platforms Performance marketing previously relied on channels such as print, television, and radio.

Market 59

Market Marketing Digital Marketing Consumer 59

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

gcommerce

SEPTEMBER 18, 2024

So you might think, “How is this relevant to hotel marketing?” Example #1 - The rise of voice search Over the years in digital marketing, we’ve been faced with a few highly memorable changes in our space. Frankly, as a digital marketer, it was exciting and incredibly exhausting to keep up.

Digital Marketing 52

Digital Marketing Hotels Consumer Market 52

Up Hotel

SEPTEMBER 29, 2023

We also provide a range of Digital Marketing Services for our hotel clients. Services include: Hotel SEO , Hotel PPC & Paid Search , Email Marketing , Meta Search and Conversion Optimisation.

Email Marketing 59

Email Marketing Digital Marketing Market Marketing 59

Travel Media Group

JUNE 3, 2021

Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing. You are the Global Director of E-commerce and Marketing. Jon oversees the digital marketing, public relations, social media, and promotional activities for each of the AD1 Global properties.

Email Marketing 52

Email Marketing Digital Marketing Market Marketing 52

gcommerce

SEPTEMBER 30, 2024

Need help creating a privacy centric hotel marketing strategy? The post Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel appeared first on GCommerce Solutions. Consider testing contextual targeting in display, and TikTok just rolled out search campaigns using keyword targeting on its platform.

Intent 77

Intent Marketing Strategy Hotels Hotel Marketing 77

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market 93

Market Marketing Hotels Marketing Strategy 93

MediaBoom

MARCH 23, 2023

The hotel industry is one of the most profitable segments in hospitality , with over $1.2 This is the main reason why hotels need to up their game with digital marketing. Sign up for a free consultation with one of our digital experts. trillion in revenue. Mediaboom is here to help.

Digital Marketing 52

Digital Marketing Hotels Market Marketing 52

Travelboom Marketing

MARCH 11, 2024

Interactive Email Campaigns Some of the top email marketing trends for 2024 include experienced-based tactics to garner better engagement. Top Experiential Marketing Companies Experiential marketers do a lot more than plan events, and the idea that “anyone can do it” is a common hotel marketing myth.

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Market Marketing Events Hotels 98

MediaBoom

AUGUST 5, 2024

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Worldwide, hotel and resort locations exceed 700,000 , and it’s up to you to give people a reason to choose yours for their trip.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

gcommerce

JULY 22, 2024

Video advertising, allowing users to experience the hotel more fully than a single image, is increasingly effective in hotel marketing. Leveraging first-party data with Adara audiences Targeting the right audience is crucial, especially for luxury hotels with a high ADR.

Average Daily Rate 52

Average Daily Rate Resorts Hotels Revenue 52

Up Hotel

MARCH 11, 2022

Benefits of tracking conversion events: Measure the results of all their digital marketing activities- Was your campaign successful? Monitor and Optimise – Our Digital Marketing team continuously monitors the conversion rate of the ads to optimise them accordingly.

Events 52

Events Digital Marketing ROI Market 52

gcommerce

SEPTEMBER 19, 2024

Day one is in the books for GCommerce and our partners at Inbound. As expected, AI is in the spotlight as the technology moves from aspirational to operational. The pace of innovation is exciting and daunting. Moore’s law states that computers double in power every 18 months.

Market 90

Market Marketing Closing Hospitality 90

gcommerce

SEPTEMBER 20, 2024

By the afternoon of Day 2, Inbound becomes an exercise in mental stamina. Whereas the first day was full of big concepts and big ideas, day two seemed more about getting down to business.

Market 84

Market Marketing Email Marketing Business 84

gcommerce

NOVEMBER 9, 2023

Here are 8 quick tips to keep in mind to boost your marketing efforts: Create a Content Calendar - A content calendar can help you stay organized and plan posts, emails, and ads in advance so you don't fall behind. Leverage Email Marketing - Segment your email list and send personalized holiday offer emails.

Market 52

Market Marketing Hotels Email Marketing 52