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Your complete guide to hotel market segmentation

SiteMinder

An additional step is understanding the market segmentation of your local market: knowing what travellers are already staying in your market sets the tone for establishing fair share and fuels meaningful comparisons as well as realistic outlooks. Fair share in your market.

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153 – TMG Hospitality Trailblazers: Jason Pirock

Travel Media Group

I actually started my career in retail coming out of college. And so I started off in merchandising there actually merchandise presentation, which was at the time their entry level marketing. I worked for a company called Brookfield Retail, formerly, uh, General Growth Properties. And that’s all I had done.