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Do you find yourself asking the same hotel digitalmarketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digitalmarketing questions will be one that you should bookmark for a later date! Learn more about email marketing today!
Those who understand these trends will benefit with long term growth and marketshare. At GCommerce, we are organizing our hotel marketing services and our client advocacy around these trends. We’re creating webinars, giving speeches and writing articles to help educate our family; the hospitality family; about these changes.
Key Performance Indicators, or KPIs, are the backbone of your hotel’s digitalmarketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?
The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digitalmarketing strategies.
Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain marketshare and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.
Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal marketshare. As some hotels pull back their budgets on paid search, there is a real opportunity to win marketshare.
This episode features the one and only President of Atrium Hospitality, Rob Mangiarelli, as he sits down and talks with Suite Spot host, Ryan Embree on all things hospitality. These two experts share incredible knowledge and insights on various topics that give hoteliers valuable information on how to make their mark in the industry.
Whether you’re looking to raise awareness, boost profitable bookings, or grow your customer loyalty, Amadeus Media Solutions offers the right message, to the right user at the right stage of the traveler journey: DigitalMarketing Solutions : Engage with travelers during their online dreaming, planning, and booking activities.
Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! We are continuing our TMG Hospitality Trailblazer series. What led your hospitality path to Remington.
Join Suite Spot Host, Ryan Embree, as he covers the top 5 takeaways from the inaugural event of The Hospitality Show presented by Questex and the AHLA. Suite Spot Podcast · 115 – The Hospitality Show: 5 Key Takeaways Episode Transcript Our podcast is produced as an audio resource. Hopefully you are tuning in. So check that out.
Having started his hospitality career in Canada. Isha Toora Sadiyya Ismail has been appointed Group Revenue Manager, overseeing performance and grow marketshare and revenue across the entire Capstone portfolio. Sadiyya Ismail Vidan Zivic has been appointed North Island Area Manager.
SHR’s 2,000 hotel customers will join Guestline’s 3,000 properties, with all clients of the enlarged Access Hospitality division benefitting from improved ability to boost efficiency and profitability, with a complete digital guest journey. The company already has a strong presence in Europe and APAC.
And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair marketshare. That makes marketing even more crucial to a company’s long-term survival. The advent of e-commerce, for example, has expanded possibilities for consumers.
Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digitalmarketers. If “et cetera” doesn’t include website performance and digitalmarketing analytics, that’s the problem. Should it be?
“We’ve always worked to provide world-class products and unrivaled technological capabilities, and SHR embodies that ambition,” said Champa Magesh, managing director, Access Hospitality. “SHR is undoubtedly the world’s leading automated hotel technology platform and a significant addition to our hospitality offering.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
Tune in to this insightful episode and join host Ryan Embree as he and Linda give you the 411 on everything OCI Hospitality. Suite Spot Podcast · 108 – Hospitality Trailblazers: Linda Saron Episode Transcript Our podcast is produced as an audio resource. What led you to OCI Hospitality? Linda, welcome to the Suite Spot.
Global Brand Head at Embassy Suites by Hilton, Bonnie Campagnuolo, is recognized as a TMG Hospitality Trailblazer as Embassy Suites celebrates its 40th anniversary! Ryan and Bonnie go in depth to highlight key initiatives and characteristics of Embassy Suites that contribute to the brand’s hospitality dominance. Where did you start?
The next episode of TMG Hospitality Trailblazers sees Charles Oswald, President and CEO of Aperture Hotels, taking center stage on the Suite Spot podcast. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Tune in now! Got a great guest with me. Certainly indeed.
In the hospitality industry , successful high-end brands promote sustainability by implementing similar practices, ensuring their operations align with eco-conscious and ethical standards. Gen Z and Millennials, making up 66% of high-end buyers, drive the market’s growth with their disposable income and love for indulgence.
Yes, Google will most likely maintain marketshare, but knowing how LLM-based search engines work will continue to increase in importance as they become ingrained in each type of search platform. Special thanks to the Lenox Hotel team for their gracious hospitality. Interested in joining us for Inbound 2025? Let us know!
For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing's purpose is to capture business that drives new and incremental bookings. At this moment in time, few have gravitated towards uncapped metasearch marketing.
We look forward to further online visibility in the marketplace and using the latest tech tools to drive marketshare.” Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus , said, “We are proud to announce the extension of a partnership that has already proven to be successful.
This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger marketshare reach for your brand and may ultimately lead to a higher return in the long run.
Dana reviews some of the adjustments that Travel Media Group has continued to make in response to the changing landscape of the COVID-19 pandemic and its impact on the digitalmarketing landscape for hotels. Dana also shares what she is most excited about and hopeful for in 2022 as the hotel industry continues to bounce back.
Discover Cloudbeds Amplify With Cloudbeds Amplify , lodging properties can increase online visibility while driving more reservations across key digitalmarketing channels, including websites, metasearch, search engine marketing, listings management, and retargeting. Ready to learn more?
Hotel advertising has become a cornerstone of the hospitality industry, with digital channels driving a significant portion of bookings. In fact, the past few years have witnessed a dramatic shift towards online platforms, necessitating a robust digital advertising strategy for hotels to remain competitive.
Dana reviews some of the adjustments that Travel Media Group has made in response to the COVID-19 pandemic and its impact on the digitalmarketing landscape for hotels. Dana also shares what she is most excited about and hopeful for in 2021 as the hotel industry transitions into recovery.
You know, we started this podcast, this digitalmarketing podcast back in 2018. We covered a lot of topics when it comes to hotel digitalmarketing. So we pride ourselves at Travel Media Group at being at the forefront of hotel, digitalmarketing. This is a very humbling experience. We are the experts.
It doesn’t seem like the right time to invest in your hospitality business. Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. Ready, set … Hospitality isn’t a sprint—it’s a marathon.
It doesn’t seem like the right time to invest in your hospitality business. Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. Ready, set … Hospitality isn’t a sprint—it’s a marathon.
It doesn’t seem like the right time to invest in your hospitality business. Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. Ready, set … Hospitality isn’t a sprint—it’s a marathon.
One that the OTAs have been using to STEAL MARKETSHARE the past 10+ years. I recommend reaching out to your digitalmarketing agency or booking engine/CRS to inquire. One that could be driving a substantial amount of direct revenue for your hotel. How Can I Tell if My Hotel is using Google Hotel Ads?
Read on to know how the best luxury travel brands position themselves as the authority in the hospitality industry and how you can get a slice of that popularity pie with MediaBoom , a digitalmarketing agency dedicated to delivering efficient service and results that are second to none. Rewards program: Privilege Club 2.
In addition to protecting existing corporate business, using a business intelligence tool like Amadeus’ Agency360+ will help you identify other companies booking into your market and competitive set, so you can strategically target them to shift marketshare and develop new partnerships.
If you’ve been following with our TMG Hospitality Trailblazer series, we’re taking a slight break, but we’re gonna be back in 2023 with some great guests lined up. We do this once a year because it’s, we are in an industry and we work in digitalmarketing, which is constantly evolving in 2020, 2021, 2022.
One, we are in our brand new content creation studio, AKA the DigitalMarketing Den. They’re looking for opportunity to capture more marketshare. They might have done that hotel marketing strategy that you talked about at the end of the year. We’ve got a very special episode. So,very, very cool.
That takes time, building brand awareness in a new market. But we are steadily growing our portfolio here and we are prepared to give it the time it needs to grow our marketshare, as we’ve done across many other countries over the years. We know we need to build trust and bring clear results to our hotel partners.
Since the hospitality industry offers a highly personal experience that naturally inclines people to share and search for inspiring images, videos, travel hashtags, and testimonials, social media is the perfect platform to support and promote this rich content. Content marketing. Acquisition. Customer service.
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