Remove Digital Marketing Remove Hotel Marketing Remove Intent
article thumbnail

10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. Start optimizing today!

article thumbnail

Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

gcommerce

And finally, we improved our chances of conversion in the intent and purchase phase by advertising for the name of our hotels or promoting time-sensitive offers. With the mega-trends as catalysts, it's high time that the industry takes a more holistic view of consumer marketing. Sounds reasonable?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are your bookings not on the growth trajectory you wanted?

STAAH

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

article thumbnail

Top Hotel Marketing Myths Debunked

Travelboom Marketing

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

article thumbnail

Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel

gcommerce

This helps platforms like Google Ads and GA4 estimate and model conversions even as visitors opt-out Use Keyword targeting intent across platforms on Google Search and beyond - continue to lean on the specific intent that keyword targeting in search provides. Need help creating a privacy centric hotel marketing strategy?

Intent 97
article thumbnail

Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024

Hotel Speak

This is the equivalent of approximately 7.8million global reservations in 2023 when applied to the worldwide hotel market. This, in turn, is forcing hoteliers to invest more heavily in PPC to compete with the OTAs and prevent them from claiming all of the high-intent traffic, which was historically the domain of organic search.

OTA 110
article thumbnail

Google Marketing Live 2024: Key takeaways from the GCommerce team

gcommerce

Embracing AI and intent-based searches By Jael Dugdale, Senior Search Strategist As AI takes center stage at Google Marketing Live 2024, the future of SEO is being reshaped. Google emphasized a shift from specific keywords to user intent, with more complex searches—often five or more words—becoming the norm. We’ll be ready.

Market 104