Digital Marketing Hotel Marketing Market Share 
gcommerce
MAY 22, 2023
Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Don’t worry, you aren’t alone!
gcommerce
MARCH 16, 2023
This reality leads us to obsess over consumer trends, to become early adopters of new technologies (have you seen our new TikTok hotel ads service? ), and track hotel marketing performance data with an intensity that makes our loved ones jealous. Like the emergence of GenZ, these changes are not cosmetic.
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Hotelogix
NOVEMBER 28, 2024
Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects: Understanding the basics Identifying profitable segments Customizing services Implementing targeting strategies Measuring success.
gcommerce
FEBRUARY 13, 2023
5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.
gcommerce
MAY 3, 2023
Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?
gcommerce
MARCH 20, 2023
Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain market share and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.
gcommerce
OCTOBER 11, 2024
I left Inbound Marketing Conference 2024 feeling mentally exhausted by the amount of content and ideas I consumed, yet inspired by being surrounded by others looking for ways to keep finding ways to do our jobs better - for our companies, our clients and because of our passion for the field.
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