This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.
Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects: Understanding the basics Identifying profitable segments Customizing services Implementing targeting strategies Measuring success.
As we enter the fourth quarter of the year, hotelmarketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotelmarketing budget. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.
This includes claiming your Google My Business listing, managing online reviews, and ensuring your hotel’s name, address, and phone number (NAP) are consistent across the web. By targeting specific audiences with tailored ads, hotels can effectively reach potential guests at the right moment, encouraging immediate action.
With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotelmarket trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.
When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotelmarketing campaign that captivates your target audience and delivers tangible results.
Control and flexibility in decision-making When we talk about the benefits of handling hotelmarketing in-house, control and flexibility hold the first spot on the list. Furthermore, by having an in-house hotelmarketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary.
Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix in place is crucial. Ensuring guest satisfaction should be the cornerstone of your approach.
Benefits of retargeting ads for hotels There are many benefits to incorporating retargeting ads as part of your hotelsmarketing efforts. While OTAs are an essential part of a hotelsmarketing and distribution strategy, they shouldnt be the dominant source of bookings. increase YOY.
When finding an agency to work with for your hotel’sdigitalmarketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotelmarketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.
What Are Some of The Important Hotel Reports? Read More Proven Ways to Increase Low Season HotelOccupancy One of the common challenges that accommodation providers from all over the world face is low-season occupancy. Our next blog on the top hospitality blogs of 2023 list is a guide to hoteldigitalmarketing.
Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. HotelMarketing Podcast Hosted by the team at TravelBoom Marketing, the HotelMarketing Podcast examines the latest trends, tools, and strategies in hotelmarketing.
In this special edition of the Suite Spot, host Ryan Embree discusses the recent HotelDigitalMarketing Workshop Event hosted by Travel Media Group. This season’s theme was titled “How to Keep Occupancy Hot this Fall” and focused on capturing occupancy as children return to school, beginning a slow drop in leisure travel.
And it all starts with hotelmarket segmentation. What is hotelmarket segmentation? Hotelmarket segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Market segmentation plays an important role in a property’s revenue management strategy.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. This is your host, Ryan Embree, fresh off our trip of covering the 36 Hunter Hotel Investment Conference. And I think hotels are hotel owners, brands are starting to embrace that. Hello everyone.
Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotelmarketing. And it's having a huge impact on occupancy. And those couples that postponed, they're ready to get married and we're seeing those guests now feel more and more comfortable coming and staying at our hotel.
Ryan and Aislynn talk about the crucial role that hoteldigitalmarketing plays in a hotel’s recovery, and the creative ways hoteliers are connecting with guests to accelerate their recovery pace. This episode is a great tool for hoteliers looking to spark ideas for targeting and capturing occupancy.
July 24, 2023 — TravelBoom, the leading data-driven digitalmarketing agency for hotels, resorts, and vacation rental companies, released its annual Leisure Travel Trends Study after recently surveying approximately 2,000 travelers in 2023. Study reveals customers are making up for lost time Myrtle Beach, S.C.,
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. Uh, Sarah, now on the marketing side, you have Teague Talks and Teague Walks, you actually spoke about that. I’m your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot.
Demand forecasting PMax adjusts bids based on demand forecasting by analyzing signals such as historical booking patterns (like Charleston’s wedding season spikes), market trends (increased interest in historic districts), typical lead times, and external events (graduation weekends, corporate retreats) to predict occupancy.
Download Our Latest Whitepaper The Ultimate Guide to Luxury DigitalMarketing Receive your FREE copy of “The Ultimate Guide to DigitalMarketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. This has profoundly transformed consumer engagement.
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digitalmarketing strategy. Hotelmarketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.
Direct bookings have become essential to any independent hotel’s distribution mix. A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.
Alex and Samantha give viewers an inside look at the propertys signature restaurant, The Sand Bar, and why this hotel needs to be the next destination on all traveler lists. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotelmarketing. I’m your host, Ryan Embree.
Brand Ambassador and Host of the Suite Spot Ryan Embree shares factors inside and outside of the hotel industry that all point towards positive signs for travel moving forward. Ryan examines some travel industry data including occupancy levels, hotel rooms sold, and TSA numbers: all of which have been trending positively for hoteliers.
If you want to boost your hotel SEO , you’ll want to incorporate these link strategies for hotels into your digitalmarketing repertoire. If you’re a hotelier looking to take the next step with their hotelmarketing skills, link building can be a rewarding opportunity.
This episode provides content ideas during the COVID-19 crisis and recommendations on how to repurpose your energy and staff if your hotel is experiencing a dip in occupancy. He also shares some quick tips on how hoteliers can begin to prepare for the eventual market recovery that will take place post-virus.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotelmarketing. You’re certainly gonna put yourself in the best position to capture occupancy. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree. Travel is taking off.
Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests' comfort level. Ryan and Anne start by discussing the evolution of hotel’s messaging throughout the pandemic across their digitalmarketing channels like social media and vanity websites.
Independent hotels, despite having fewer guest rooms and less complex operations, are recognizing that these systems improve pricing strategies, occupancy rates, and Revenue Per Available Room (RevPAR). These AI-driven chatbots not only automate responses to common inquiries but also help streamline the booking process.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. One of the things that we work on literally every day is to try to change the narrative of what it means to work in the hotel industry. And that’s the reason in hotelmarketing too.
Ryan shares some of the very first episodes of the TMG Concierge Desk, including topics such as improving a hotel’s reputation, responding to reviews when COVID-19 is mentioned, and increasing occupancy and ADR. Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotelmarketing.
Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotelmarketing. This is actually the second edition of what we call one-on-one digitalmarketing workshop takeaways. Transcripts are generated using speech recognition software and human editing and may contain errors.
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotelmarketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. So we’ll talk about a little bit more about that being that, that this is a digitalmarketing podcast.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotelmarketing. Where we got to the closest thing to zero occupancy is we could get, but there was still a demand for that type of, uh, stay for that type of experience. I’m your host, Ryan Embree. Like you pointed out.
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in, and we check out what’s trending in hotelmarketing. We have a first-time guest, but I’m sure, widely recognized by the entire industry, Kevin Carey, interim president and CEO of the American Hotel and Lodging Association. I’m your host, Ryan Embree.
Ryan Embree: Welcome to the Suite Spot where hoteliers check in and we check out what’s trending in hotelmarketing. You know, we started this podcast, this digitalmarketing podcast back in 2018. We covered a lot of topics when it comes to hoteldigitalmarketing. Hello everyone.
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in, and we check out what’s trending in hotelmarketing. When we onboard somebody, we get some property notes and even in the individual posts, they can give us some notes on what they like and, you know, they know their occupancy drivers and things like that.
Many analysts think there is still time in this extended market cycle before the next down turn. According to Hotel Management, “The hotel industry is predicted to grow comfortably through 2018 and for the next two years. Digitalmarketing cannot be underestimated for getting direct sales, as well as the OTA side.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotelmarketing. We are back here in our content creation studio in our Travel Media headquarters in Maitland, Florida after a busy week at the Hunter Hotel Investment Conference in Atlanta. I’m your host, Ryan Embree.
Check-in Day Modifiers Since hotels are not able to bid on specific check-in dates, the next best way to fill need periods is by adjusting your bids for particular check-in days of the week. Have strong weekend occupancy but are somewhat soft in mid-week?
Length of Stay - This is the amount of time your guests stay at your hotel. Or when occupancy is healthy but not 100% you can use this tool to help enforce minimum length of stays. Rather than focusing on all length of stays to get direct bookings, why not push more budget into the select amount of days your guests typically book?
Join Suite Spot host and TMG Director of Marketing Ryan Embree as he sits down with the Chief of Staff at Hunter Hotel Advisors, Sarah Moss, to discuss the upcoming event and what attendees can look forward to from one of the biggest conferences in the hotel industry. I’m your host, Ryan Embree. I'm your host, Ryan Embree.
Richard Alberigo, CEO & President of Alberigo Hotel Management, joins the podcast to discuss what his hotel management group has been up to over the last couple of years, how the hospitality industry is rapidly evolving with AI technology, new guest preferences, and how to acquire top talent for your hotel staff.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content