Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

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Hotel Marketing Market Marketing Hotels 98

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.

Hotel Marketing 77

Hotel Marketing Market Marketing Hotels 77

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 93

Digital Marketing Marketing Strategy OTA Email Marketing 93

SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

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Hotel Marketing Market Marketing Average Daily Rate 52

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

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OTA Hotels Revenue Management Revenue 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

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OTA Revenue Travel Hotels 98

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Offer Competitive Rates and Value-Added Perks To entice guests to book directly, provide competitive rates that are at least on par with OTA prices.

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OTA Email Marketing Digital Marketing Accommodation 59

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

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Market Marketing Cost Per Click Email Marketing 97

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

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OTA Hotels Market Marketing 52

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. The OTAs are aggressively bidding and displaying a nightly rate for your property. If not, they would be seceding ground to the OTAs and giving up easy direct bookings. Again, this list of tips is just a summary.

Market 52

Market Marketing OTA Hotels 52

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.

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OTA Revenue Market Share Market 52

gcommerce

NOVEMBER 17, 2023

Whether you’re a seasoned hotelier or just getting started in hotel marketing, chances are you understand metasearch, OTAs, and the importance of direct bookings when it comes to maximizing your hotel’s revenue. If this sounds foreign to you, then I recommend you read our blog on what is a hotel metasearch engine.

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OTA Hotels Business Market 52

gcommerce

APRIL 22, 2024

Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings. The OTA’s are winning, and frankly, it’s not a close fight. As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers.

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OTA Digital Marketing Fair Share Market 52

Cloudbeds

NOVEMBER 13, 2024

Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing.

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Hospitality Events Hotel Marketing Market 52

gcommerce

APRIL 11, 2024

One very important approach to obtain more 1st party data is through direct bookings for your hotel. When a guest books directly through your hotel’s booking engine, instead of through an OTA, you are given this wealth of first party data to use for remarketing purposes. Hotel Metasearch.

OTA 52

OTA Consumer Hotels Market 52

gcommerce

OCTOBER 24, 2023

Rate parity refers to how often you are being undercut on rates by OTAs selling your rooms through their sites. In fact, Google says your price accuracy score affects the auction positioning and advertising cost of your Google Hotel Ads metasearch listings. Make sure you always offer potential guests the best available rates.

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OTA Hotels Digital Marketing Branding 52

gcommerce

JUNE 26, 2023

Trivago Trivago aggregates multiple OTAs into 1 channel, including booking.com, Expedia, Priceline and more. Another great option is to help drive the direct booking and cut out the OTAs if you’re present during a search. This metasearch channel is mostly popular in the UK/European travel market.

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OTA Intent Market Marketing 52

gcommerce

DECEMBER 18, 2023

Hoteliers are turning to Metasearch as a pivotal tool in their digital marketing arsenal, primarily driven by the desire to boost direct bookings.

Digital Marketing 52

Digital Marketing OTA Market Marketing 52

Q4Launch

FEBRUARY 1, 2022

It’s the perfect time to remind your customers about the advantages of booking direct instead of through online travel agencies (OTAs). Online travel agents (OTAs) like Expedia and Priceline are huge competitors in the travel industry. This industry-wide movement is taking place again this year on Wednesday, February 2, 2022.

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OTA Business Travel Market 52

Up Hotel

AUGUST 17, 2021

The age-old battle between hotels and online travel agents over who can claim the most guest bookings rages on. According to research, 76% of bookings are made via OTAs, with travellers 57% more likely to book through an OTA now than before COVID-19. However, hotels are beginning to fight back.

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OTA Hotels Travel Digital Marketing 52

Hotel Speak

MARCH 29, 2023

Sign up for the free version here: [link] Predictive insights that make hotel marketer’s jobs a breeze The platform makes it extremely easy is identify lucrative market segments. Key hotel selection influences are friends and family, Instagram, Tiktok, travel agents, and OTA search.

Market 59

Market Marketing Travel Digital Marketing 59

MediaBoom

AUGUST 5, 2024

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Worldwide, hotel and resort locations exceed 700,000 , and it’s up to you to give people a reason to choose yours for their trip.

Display Ads 52

Display Ads Digital Marketing Consumer Hotels 52

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

Hotels 52

Hotels OTA Digital Marketing Revenue 52

gcommerce

AUGUST 22, 2023

If the percentage you pay in media fees + your metasearch advertising budget is lower than your OTA commissions, this model can be a win. But a problem we see more and more is that OTA’s are spending huge amounts of advertising dollars to dominate metasearch. We hope you found this breakdown useful and informative.

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OTA Market Marketing Cancellation 52

gcommerce

JANUARY 24, 2024

But what have you allocated to Metasearch marketing? If you're like most hotels, it's a fraction of the amount you are spending on the other channels. That is despite the fact that OTA's and others are spending almost twice as much on Metasearch as they are on Google Paid Search.

Market 52

Market Marketing Revenue OTA 52

gcommerce

OCTOBER 16, 2023

Metasearch is an important piece of any successful hotel marketing strategy, but what is it? Most people don’t know what a metasearch engine really does behind the scenes, but understanding metasearch can help you get the most out of your hotel’s marketing. How does it work? What Is A Metasearch Engine?

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Hotels Marketing Strategy OTA Shopping 52

gcommerce

JULY 25, 2023

In-Market Audiences also allows you to target people who have already shown interest in travel plans so that you’re not paying for impressions that are less likely to result in conversions. OTA Bid Modifiers OTA bid modifiers are a way to increase or decrease your bid on a particular site like TripAdvisor, Google Hotel Ads, Trivago, etc.

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OTA Market Marketing Hotels 52

Cloudbeds

AUGUST 12, 2024

Leveraging AI language models Artificial Intelligence is making inroads in hotel tech, particularly through LLMs (Large Language Models), which generate human-like written interactions. Integrated payments are particularly important for hotels, where guests buy additional services through different channels at different times.

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Hotels Operations Revenue Management Revenue 98

eZee Absolute

MARCH 19, 2024

So, partnering with Online Travel Agencies (OTAs) such as Booki ng.com or Agoda and booking platforms specific platforms like Brevistay , which are tailored for micro stays, can significantly expand your reach to the right audience. It projects that this market is expected to grow to US$ 150.43

Revenue 52

Revenue Consumer Accommodation Hotels 52

Up Hotel

OCTOBER 1, 2021

Check that all the buttons are working correctly As hotel marketing experts, we’ve seen it time and time again – user experience is the most important part of the online booking process for your guests, hands down. Use the tips above or download our FREE Google Places Checklist to improve the Google Places listing for your hotel.

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Hotels OTA Real Estate Market 52