Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues.

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Cloudbeds

NOVEMBER 13, 2024

Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing.

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Hotel Speak

MARCH 24, 2023

When people are looking at rooms to reserve, a mile difference between your hotel and another could encourage them to go with the close room. Depending on where you are and what your market is, changing locations could be just what you need to do to inject life into your business. It has gone completely digital.

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eZee Absolute

JANUARY 16, 2024

These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenue management and guest experience to marketing strategies and emerging trends. Table of Content How to Deal With Common Challenges in the Hotel Industry? What Are Some of The Important Hotel Reports?

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Hospitality Marketing Strategy Occupancy Digital Marketing 102

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Boost revenue and profitability.

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Travel Media Group

APRIL 20, 2022

Join host Ryan Embree and Aimbridge Hospitality's VP of Digital Marketing, Michael Curran, as they talk all things digital marketing for hotels. Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree.

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Cloudbeds

AUGUST 12, 2024

For example, if your RMS (revenue management system) is not integrated with your PMS, you may find yourself manually updating room rates, negating the efficiency gains these technology solutions are meant to provide. With a mass influx of point solutions targeted at solving specific problems (ie.,

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Hotels Operations Revenue Management Revenue 98

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

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Cloudbeds

MAY 15, 2024

Rate parity is a common practice in hotel revenue management. On the one hand, it makes it easier for hotels to manage their pricing strategy, preventing dumping and price wars. In this changed scenario, rate parity has presented a few revenue management challenges for hotels.

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OTA Hotels Revenue Management Revenue 52

Cloudbeds

APRIL 1, 2025

Performance Max for Travel Goals: Supports full-funnel optimization Performance Max campaigns create ads in multiple formats that are automatically served across Google channels, including Maps, Search, YouTube, and Hotel Ads, reaching potential guests at every stage of their journey.

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Cloudbeds

MARCH 15, 2023

Benefits: A one-on-one relationship with guests that improves the user experience More opportunities for upsells before arrival No commissions paid to third-party OTAs or other marketplaces means more revenue and profits Loyalty bookings can lower overall costs by increasing the lifetime value of each guest.

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OTA Revenue Sales Hotels 98

Travelboom Marketing

APRIL 25, 2024

While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketer. Universal Analytics contains years of essential data that digital marketers reference to make informed decisions. Are you prepared for the impending Universal Analytics sunset?

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Marketing Market Revenue ROI 52

Travel Media Group

MARCH 22, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Now, as you know, Rob, this is a digital marketing podcast at Travel Media Group, and we’re always trying to educate our hoteliers and listeners on a strong social media presence, online reputation, right?

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Hospitality Services Business Digital Marketing 98

gcommerce

APRIL 12, 2023

A huge factor in hotel ads campaigns quality score comes down to the accuracy of the price in your feed to the price that is shown on the booking engine landing page. You also must use a Google technology partner that offers the ability to connect your hotel’s rates and inventory to Google Ads.

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Hotels OTA Digital Marketing Revenue 52

AskSuite

JULY 20, 2023

Whether it’s the story of how your hotel came to be or the experiences guests can look forward to, the fact remains, it’s a powerful tool in your marketing repertoire. Leverage digital marketing channels Marketing channels represent a broad and versatile platform for reaching potential guests.

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Management Business Marketing Strategy Upsell 52

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. Solution In order to fight one of the prominent challenges in the hotel industry, you are required to use software that‘ll give you all the business insights. It is inevitable that with the right strategies.

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Hotels Hiring Services Business 98

Cloudbeds

JANUARY 10, 2025

To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.

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gcommerce

JANUARY 29, 2024

Metasearch marketing can be equally streamlined, more profitable, and result in an owned customer. Audience targeting techniques Metasearch management provides marketers with audience tools that will be more familiar to them than to revenue managers.

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Marketing Market Hotels Upsell 52

Bookassist

NOVEMBER 4, 2022

[Joanna] A lot of it is about education, helping hotels better understand the direct space, understand how they can market themselves better and reduce OTA reliance, and understand modern revenue management which has really evolved very quickly in the last few years. It’s all about results!

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Market Marketing Management Sales 52

Travel Media Group

AUGUST 21, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in, and we check out what’s trending in hotel marketing. Something that, obviously as a hotel marketing podcast, we preach all the time, right, of having a really strong digital impression. I’m your host, Ryan Embree. Hello everyone.

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Hospitality Digital Marketing Market Marketing 52

Hotelogix

JANUARY 12, 2023

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Business Management Hotels Digital Marketing 52

Travel Media Group

FEBRUARY 26, 2025

Richard Alberigo, CEO & President of Alberigo Hotel Management, joins the podcast to discuss what his hotel management group has been up to over the last couple of years, how the hospitality industry is rapidly evolving with AI technology, new guest preferences, and how to acquire top talent for your hotel staff.

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Digital Marketing Management Market Marketing 52

Travel Media Group

NOVEMBER 16, 2022

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree. Hello everyone and welcome to another episode of The Suite Spot.

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Travel Media Group

JULY 17, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. What does it mean you’re a revenue manager? What does it mean you’re a catering sales manager? Before republishing quotes, we ask that you reference the audio. Hello everyone.

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AskSuite

MARCH 26, 2025

Check out the best 5 strategies to help your hotel plan ahead and navigate off-peak periods with confidence. Analyze historical data and demand forecasting Using historical data through specialized dashboards is the cornerstone of smart revenue management during slow seasons.

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