MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Hotel Speak

OCTOBER 4, 2024

To help make the most of your time at the Independent Hotel Show London, we’ve compiled this quick list of must-visit hotel marketing and hotel technology exhibitors. Hoteliers, worry not – there’s still time to register for free here.

Revenue 113

Revenue Hotels Market Marketing 113

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotel Speak

AUGUST 6, 2024

Imagine you’re a hotel marketer ready to launch your next big campaign. You have a budget to allocate across various channels, but without tracking technologies, you’re essentially watering your marketing garden blindly, hoping for growth.

Market 98

Market Marketing Hotels ROI 98

BCV

APRIL 11, 2023

Brands that are present 24/7 and ready to capture these high-intent customers will improve guest satisfaction, which translates into loyalty and in turn, produces higher ROI. Segmenting these into two separate buckets will create a more comprehensive strategy for business and help drive awareness and ROI simultaneously.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Marketing 97

Marketing Market Cost Per Click Email Marketing 97

MediaBoom

AUGUST 5, 2024

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Worldwide, hotel and resort locations exceed 700,000 , and it’s up to you to give people a reason to choose yours for their trip.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). A good budget for PPC for luxury hotels varies, but typically ranges from $5,000 to $10,000 per month.

Intent 89

Intent Hotels ROI Branding 89

Up Hotel

MARCH 11, 2022

Benefits of tracking conversion events: Measure the results of all their digital marketing activities- Was your campaign successful? Monitor and Optimise – Our Digital Marketing team continuously monitors the conversion rate of the ads to optimise them accordingly.

Events 52

Events Digital Marketing ROI Market 52

Amadeus Hospitality

MARCH 30, 2023

A proper email marketing and communication strategy will drastically improve your hotel’s ability to engage with customers, build guest loyalty, and drive direct repeat business, which will set you apart from your competitors. Before we dive in, be sure to visit our ultimate guides to hotel marketing and guest loyalty.

Email Marketing 83

Email Marketing Market Marketing Hotels 83

Travelboom Marketing

APRIL 25, 2024

While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketer. Universal Analytics contains years of essential data that digital marketers reference to make informed decisions. Are you prepared for the impending Universal Analytics sunset?

Marketing 52

Marketing Market Revenue ROI 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hotels can highlight special deals or packages, making them more attractive to potential guests.

Hotels 52

Hotels Branding Marketing Market 52

gcommerce

NOVEMBER 17, 2023

This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger market share reach for your brand and may ultimately lead to a higher return in the long run.

Market 85

Market Marketing Branding Consumer 85

gcommerce

MAY 28, 2024

By Nikki Abrego, Marketing Strategist During the Google Live session, they introduced a game-changing feature, Power Pair. This feature combines search and performance campaigns to deliver the strongest data performance of ROI across all of Google, enhancing visual search.

Market 82

Market Marketing Consumer Intent 82

MediaBoom

FEBRUARY 23, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. This has profoundly transformed consumer engagement.

Consumer 94

Consumer Branding Market Research Market 94

All Things Hospitality

SEPTEMBER 12, 2022

Understanding your marketing strategy starts with understanding your objective. Of course most businesses’ end goal is to make more sales; however, with digital marketing it’s important to understand that customers come through a marketing funnel. To book a complimentary marketing consultation click here.

Marketing 52

Marketing Market Marketing Strategy Branding 52

Travel Media Group

MAY 15, 2019

Stephanie concludes the interview by offering tips to hoteliers on how to leverage website analytics and how she shows ROI to her customers. To learn more information about creating a hotel vanity website for your property or to submit a question for future episodes, call or text 407-984-7455. I'm your host. Ryan Embree.

Hotels 52

Hotels ROI Digital Marketing Travel 52

MediaBoom

AUGUST 15, 2023

Here are some hotel SEM metrics to review for a better ROI: Return on ad spend or ROAS, a measure of what you’re earning per ad campaign Customer lifetime value, which indicates the total amount a customer might spend in the sales funnel Cost per action or CPA, how much you spend to drive a lead or customer to do something (subscribe, purchase, etc.)

Market 93

Market Marketing Hotels Cost Per Click 93

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI. Be consistent and patient with whatever tactics you apply.

Hotels 98

Hotels Hiring Services Marketing 98

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty.

Sales 52

Sales Upsell Hotels Marketing 52

Travel Media Group

OCTOBER 23, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in, and we check out what’s trending in hotel marketing. And guess what, you get some dividends with the OTAs for responding to all your reviews and other things on top of that, you know, you get three really powerful pieces of ROI out of review response.

KPI 52

KPI Travel Digital Marketing Market 52

Travel Media Group

MAY 1, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embee. Hello everyone, and welcome to another episode of The Suite Spot.

Hospitality 52

Hospitality Branding Market Marketing 52

BCV

JULY 27, 2021

The reason behind this growth is especially relevant for hotel marketers focused on the upscale and luxury segments: it’s all about storytelling through high-quality, unique content that creates an emotional connection. Tracking Impact Measuring ROI is one of the most challenging aspects of influencer marketing.

Branding 52

Branding Market Marketing ROI 52