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Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hoteldigitalmarketers. If “et cetera” doesn’t include website performance and digitalmarketing analytics, that’s the problem. Should it be?
In addition to protecting existing corporate business, using a business intelligence tool like Amadeus’ Agency360+ will help you identify other companies booking into your market and competitive set, so you can strategically target them to shift marketshare and develop new partnerships.
A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. Ensure potential customers can easily find your hotel’s information with updated listing on Google Business Profile and accurate contact information.
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