gcommerce

MAY 28, 2024

Embracing AI and intent-based searches By Jael Dugdale, Senior Search Strategist As AI takes center stage at Google Marketing Live 2024, the future of SEO is being reshaped. Google emphasized a shift from specific keywords to user intent, with more complex searches—often five or more words—becoming the norm. We’ll be ready.

Market 104

Market Marketing Consumer Intent 104

MediaBoom

NOVEMBER 3, 2023

So, how can you boost your digital marketing strategy for your travel website? Effective marketing also incorporates an unwavering understanding of your target audience. There is no one-stop shop for success. This digital marketing strategy emphasizes target keywords, website speed, and user experience.

Travel 91

Travel Digital Marketing Marketing Market 91

MediaBoom

FEBRUARY 28, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. This is a great luxury website design overall.

Branding 75

Branding Shopping Real Estate Services 75

MediaBoom

JULY 8, 2024

It should showcase your pieces beautifully, offer an intuitive shopping experience, and build trust with potential customers through professional design elements. Additionally, customization options and easy navigation make the shopping experience enjoyable, encouraging users to explore and personalize their jewelry. Tiffany & Co.

Shopping 52

Shopping Branding Digital Marketing Services 52

Hotelogix

OCTOBER 9, 2023

The Importance of Digital Marketing These days, social media is a vital element of digital marketing for hotels. Using digital marketing for hotels, a hotelier will enjoy the following benefits: Increased audience Expanded your global reach Increase brand awareness And more!

Digital Marketing 52

Digital Marketing Intent Business Hiring 52

Amadeus Hospitality

FEBRUARY 1, 2023

Thanks to our digital advertising solutions, clients have successfully reached and engaged with high-intent travelers during their shopping journey. The newly combined offering is backed by Amadeus’ proprietary technology and travel data, enabling our clients to gain a competitive edge in capturing profitable demand.

Global Distribution System 52

Global Distribution System Travel Intent Marketing Strategy 52

MediaBoom

MARCH 14, 2023

Reasons why Luxury PR and Marketing are Important High-end brands have highly specific luxury PR and marketing challenges simply because their value proposition is not targeted to the masses. Sign up for a free consultation with one of our digital experts. Mediaboom is here to help.

Branding 85

Branding Market Marketing Digital Marketing 85

MediaBoom

OCTOBER 31, 2023

As the SaaS market continues to surge, raking in a staggering $261.15 billion in sales in 2022 , Search Engine Optimization becomes a paramount for these brands to ensure they capture their share of the digital market. Match the keywords with the appropriate clusters by common themes, user intent, or content topics.

Intent 88

Intent Business Sales Digital Marketing 88

Cloudbeds

MARCH 15, 2023

You own guest data which can be used for pre-arrival communication and post-stay remarketing efforts Challenges: Direct bookings require strong digital marketing skills or the services of a hotel marketing expert to keep costs low compared to other channels.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

MARCH 17, 2023

Local SEO According to Google, around 46% of search queries have local intent. As such, targeting local customers should be an important piece of your B2B digital marketing strategy. Paid Advertising Paid advertising works hand in hand with digital marketing, though offers a far more immediate set of results.

B2B 52

B2B Services Business Digital Marketing 52

MediaBoom

APRIL 14, 2023

Create a Conversion Focused Website Over 60% of shopping starts online. Attempt to explain it in simple terms, and combine it with search intent and keywords (with the best SEO metrics ) to reach your audience in real-time. So, having a website is a need, not a want.

ROI 85

ROI Marketing Market Business 85

gcommerce

JUNE 26, 2023

With so many options, many travelers use Kayak as a one-stop shop for their travel booking, making it our recommendation for your next metasearch channel. SkyScanner Another great direct booking tool, SkyScanner is designed as a travel search engine with the intent of cutting out the OTA.

OTA 52

OTA Intent Marketing Market 52

MediaBoom

OCTOBER 20, 2023

PPC Management Case Study #2 – VB Events Another successful example is VB Events , an Italian event-planning business that chose Mediaboom’s digital marketing services. Keywords should go in groups based on relevancy and search intent. Mediaboom is a premier choice for digital marketing expertise.

Management 89

Management Cost Per Click Services Hiring 89

MediaBoom

FEBRUARY 29, 2024

You can easily add makeup products to your online shopping bag. If you’re aiming to achieve comparable levels of engagement and impact in your advertising efforts, reach out to our digital marketing agency for expert guidance and strategies tailored to your objectives. How has digital media influenced luxury advertising?

Branding 86

Branding Consumer Digital Marketing Market 86

MediaBoom

NOVEMBER 24, 2023

On the other hand, long-tail keywords can target potential customers with much higher intent. The beauty of this ad type is that it consolidates your current ads and marketing materials across a vast range of platforms to curate individual app ads. Sign up for a free consultation with one of our digital experts.

ROI 52

ROI Display Ads Business Shopping 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Wego allows users to shop and compare flight and hotel prices from over 700 travel sites.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

NOVEMBER 14, 2023

If they have already seen ads for your business and are already familiar with your brand, then your company may be the first one they call when the time comes to start shopping around. Digital advertisement works like traditional radio and TV ads except they can follow people in your target market around on the internet.

Display Ads 83

Display Ads Services Business Branding 83

MediaBoom

AUGUST 18, 2023

By setting specific marketing objectives (build awareness, influence consideration, or drive action), you limit the scope of your ad campaign to a small group. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

MediaBoom

OCTOBER 26, 2023

Many businesses have brick-and-mortar stores, but with more consumers preferring to shop online , businesses must rise to the occasion. Finding and applying relevant, targeted keywords will increase the qualified traffic your website attracts and improve your content marketing. Mediaboom is here to help.

Market 85

Market Marketing Business Sales 85

MediaBoom

MARCH 15, 2024

Use calls to action: Encourage users to take action, such as “Learn more,” “Shop now,” or “Book today,” to increase click-through rates. Incorporate keywords: Include relevant keywords in header tags to reinforce the topic and optimize for search intent. Book your free call to discuss your needs.

Hotels 92

Hotels Accommodation Business Target Marketing 92

Hotel Speak

MARCH 18, 2025

Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Hoteliers are thinking more about growth-oriented strategies, with larger hotel groups considering long-funnel marketing.

66

66

Social Hospitality

DECEMBER 18, 2024

Every year, it seems like the digital marketing industry changes ever-increasingly. Shifts in AI Artificial intelligence will significantly influence digital marketing by enabling highly personalized customer experiences. Rob BonDurant, VP of Marketing at Osprey 4. Matt Gehring, Chief Marketing Officer at Dutch 6.

Digital Marketing 243

Digital Marketing Marketing Market Consumer 243

Travel Media Group

MARCH 5, 2025

And I came in and opened their DC shop and worked there for, for eight years. The intent was to increase that exemption from 35,500 to almost a 60-65% increase, in a very short amount of time, which would’ve taken place and gone into effect on January 1st of this year. And so, uh, it, it was a, it was a great fit.

Hospitality 52

Hospitality Real Estate Business Shopping 52