Travel Media Group

JULY 19, 2023

So we’ll talk about a little bit more about that being that, that this is a digital marketing podcast. You have to be kind of targeted and specific in your marketing. From a marketing and digital standpoint, I say content, content, content, it goes back to the spring cleaning we talked about.

Hospitality 97

Hospitality Marketing Market Business 97

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Compete with OTAs. Metasearch engine advertising is crowded with OTAs.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Identify the keywords they search for, understanding their search intent.

Hotels 92

Hotels Accommodation Business Target Marketing 92

MediaBoom

OCTOBER 26, 2023

Organic traffic can broaden your brand, helping you reach new audiences, and you use tailored measures to ensure you reach your target market. Finding and applying relevant, targeted keywords will increase the qualified traffic your website attracts and improve your content marketing. Mediaboom is here to help.

Market 85

Market Marketing Business Sales 85

MediaBoom

AUGUST 14, 2023

These keywords should be relevant to each audience segment, targeting the keywords they would search for online. Specific keywords perform well, but a few generalized ones can cast a broader net while still remaining within your target market. Ad relevance is a measure of how well your ad content gels with search intent.

Real Estate 52

Real Estate Display Ads Business Target Marketing 52

MediaBoom

AUGUST 23, 2024

First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. For example, target luxury-seeking travelers in specific cities with ads highlighting your resort’s exclusive amenities. Build authentic relationships and create compelling content together.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotel Speak

MARCH 18, 2025

Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Just as you nail your strategy something changes. We see four critical pillars to success: 1.

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