Evolving Past ROAS as the Primary Marketing KPI
Hospitality Net
APRIL 16, 2024
Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.
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