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Evolving Past ROAS as the Primary Marketing KPI

Hospitality Net

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.

KPI 240
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Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Hotel News Resource

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.

KPI 75
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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Mediaboom is here to help.

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FAQs for the Hotel Digital Marketer

gcommerce

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

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How To Choose Marketing KPIs

gcommerce

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 77
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How Using Hotel Experts Can Boost Your Digital Marketing Efforts

Up Hotel

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

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10 Ways to Grow Your Cosmetic Clinic Through Plastic Surgery Marketing

MediaBoom

Therefore, only a successful plastic surgery marketing campaign can help you reach out to your target audience. A successful plastic surgery marketing campaign is beneficial to establish credibility and provide a visual reference for potential clients to perform comparisons. That’s good plastic surgery marketing in effect.

Market 52