Hospitality Net

NOVEMBER 27, 2023

The European Commission has initiated the implementation of a legal framework to regulate digital markets with the Digital Markets Act (DMA) of September 14, 2022, progressively applicable from May 2, 2023.

Digital Marketing 222

Digital Marketing Market Marketing Hotels 222

Hospitality Net

AUGUST 21, 2024

The Hospitality Sales & Marketing Association International (HSMAI) is pleased to announce the release of a new eBook, created in collaboration with Milestone Inc. and Dorothy Dowling, former chief marketing officer of Best Western Hotels and special advisor to the HSMAI Foundation.

Digital Marketing 246

Digital Marketing Marketing Market Hospitality 246

Hospitality Net

APRIL 5, 2024

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options.

Digital Marketing 199

Digital Marketing Market Marketing Marketing Strategy 199

Hospitality Net

AUGUST 8, 2024

What are the technology investment plans of today’s hoteliers and what sort of role does digital marketing play in their planned tech spending?

Digital Marketing 189

Digital Marketing Market Marketing 189

Hospitality Net

NOVEMBER 13, 2024

Booking.com’s Chief Legal & Public Affairs Officer, Maria Rocha Barros, discusses the company’s approach to complying with the Digital Markets Act (DMA) after engaging in constructive dialogue with the European Commission and other stakeholders.

Digital Marketing 188

Digital Marketing Market Marketing Construction 188

Hospitality Net

MARCH 1, 2024

Digital marketing has become an indispensable tool for education institutions looking to connect with students, parents, and stakeholders. Staying abreast of the latest trends in digital marketing is therefore crucial for educational institutions to remain competitive and effectively reach their target audience.

Digital Marketing 187

Digital Marketing Market Marketing 187

Hospitality Net

MAY 6, 2024

Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at.

Digital Marketing 189

Digital Marketing Market Marketing Consumer 189

Skift Blog

MARCH 7, 2024

when it comes to regulating digital platforms such as Google. Skift Take: As with privacy concerns, the European Union is ahead of the U.S. European online travel companies aren't satisfied with Google's changes — but hotels think they go too far. Dennis Schaal Read the Complete Story On Skift

Digital Marketing 316

Digital Marketing Market Marketing Travel 316

Hospitality Net

NOVEMBER 12, 2024

Q4 is a crucial time for hotels, and we’re here to help you capture more business this holiday season. Tune in for an expert-led webinar to explore the latest trends and strategies for boosting bookings and transitioning smoothly into the New Year.

Digital Marketing 246

Digital Marketing Market Marketing Business 246

Hospitality Net

JUNE 22, 2023

Kalibri Labs, the hospitality industry’s leading authority on market intelligence and hotel benchmarking in the digital marketplace, has advanced its commitment to sustaining the health of the hotel ecosystem with the release of "Demystifying the Digital Market & Guide to Commercial Strategy."

Digital Marketing 243

Digital Marketing Market Marketing Hospitality 243

Hospitality Net

MARCH 12, 2025

Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Just as you nail your strategy something changes.

Digital Marketing 130

Digital Marketing Market Marketing Hotels 130

Hospitality Net

JUNE 26, 2023

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ross McAlpine, Director, CRM at EOS Hospitality, tackle digital marketing and discuss ways hoteliers can vary their approach to attract guests.

Digital Marketing 189

Digital Marketing Market Marketing Hospitality 189

Skift Blog

MARCH 6, 2024

Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Cendyn Read the Complete Story On Skift

Digital Marketing 312

Digital Marketing OTA Market Marketing 312

Hospitality Net

FEBRUARY 24, 2024

Hotel technology specialist SHR Group is proud to announce the launch of a Digital Marketing Academy specifically designed for the esteemed Future Leaders Programme run by Co-operation Ireland.

Digital Marketing 198

Digital Marketing Operations Market Marketing 198

Skift Blog

JULY 5, 2023

In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Skift Take: Get a preview of our latest output from our Hotel Tech Benchmark data product. Saniya Zanpure Read the Complete Story On Skift

Marketing 278

Marketing Market Digital Marketing Hotel Marketing 278

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. However, certain sectors must leverage digital marketing trends differently. This is particularly pertinent when it comes to marketing in regulated industries.

Digital Marketing 147

Digital Marketing Marketing Market Consumer 147

Are Morch

OCTOBER 13, 2022

The post A Digital Marketing Guide for Hotels: Optimizing Content And Websites, Increasing Engagement appeared first on Are Morch, Digital Transformation Coach. If you’re reading this, there’s probably one thing on your mind: how to increase your.

Digital Marketing 162

Digital Marketing Marketing Market Hotels 162

Social Hospitality

JUNE 9, 2022

We’re well aware of how powerful digital marketing can be. That said, the rise of digital marketing means the market has become saturated with promotional content. This is why it’s important to look for digital marketing techniques that can actually work for your business.

Digital Marketing 162

Digital Marketing Market Marketing Marketing Strategy 162

Hospitality Net

MAY 6, 2024

Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative ’Pay-As-You-Go’ hotel website development and marketing service.

Services 244

Services Market Marketing Digital Marketing 244

Hospitality Net

APRIL 16, 2024

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.

KPI 240

KPI Market Marketing Digital Marketing 240

Social Hospitality

OCTOBER 17, 2023

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. Of course, there are pros and cons to both traditional and influencer marketing.

B2B 32

B2B Digital Marketing Market Marketing 32

gcommerce

DECEMBER 11, 2024

As we enter 2025, the digital marketing landscape continues to evolve at a breakneck pace, driven by technological advancements and shifting consumer behaviors. Our eBook, 2025 Digital Marketing Trends and Predictions , is designed to equip you with the insights and strategies you need to stay ahead of the curve.

Digital Marketing 105

Digital Marketing Market Marketing Consumer 105

Hospitality Net

DECEMBER 3, 2024

Digital marketing is changing with lightning speed, and it’s a struggle for hotels to keep up. So how can hotels leverage digital tools and tap into new trends to stay relevant and drive bookings?

Market 246

Market Marketing Digital Marketing Accommodation 246

Social Hospitality

FEBRUARY 26, 2024

In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?

Digital Marketing 130

Digital Marketing Marketing Market Consumer 130

Hospitality Net

OCTOBER 1, 2024

San Diego, CA – Cloudbeds, the premier hospitality management software platform, and Mirai, a leader in hotel distribution technology and direct booking optimization, have today announced a strategic partnership aimed at transforming how hotels manage bookings, distribution, and marketing.The agreement will provide joint customers with advanced tools (..)

Market 246

Market Marketing Digital Marketing Hospitality Management 246

gcommerce

NOVEMBER 7, 2024

I had become too focused on doing the biggest runs, delivering the best hotel marketing campaigns, being the best at everything. Instead, I went on more neighborhood runs for 3 miles instead of 13 and delivered more hotel marketing campaigns with the goal of learning something instead of trying to learn everything.

Digital Marketing 105

Digital Marketing Market Marketing Hotel Marketing 105

Hospitality Net

OCTOBER 13, 2023

In today’s digital age, businesses inside and outside the hospitality industry are generating more data than ever before.

Digital Marketing 246

Digital Marketing Market Marketing Business 246

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

Digital Marketing 107

Digital Marketing Market Marketing Hotels 107

Hospitality Net

NOVEMBER 14, 2024

After months of constructive dialogue with the European Commission, other stakeholders and intense efforts of teams across our business, we reached a major milestone today: our compliance with the requirements under the Digital Markets Act (DMA).

Digital Marketing 318

Digital Marketing Construction Business Market 318

Skift Blog

MARCH 7, 2024

Skift Take: Today's podcast looks at the power of Tiktok travel, United's pilot pause, and the Digital Markets Act's effects on Google. Rashaad Jorden Read the Complete Story On Skift

Travel 290

Travel Digital Marketing Market Marketing 290

gcommerce

DECEMBER 5, 2024

Where ultrarunning and hotel marketing collide Read the latest post from GCommerce’s Morgan Tuohy and leave feeling inspired, as he navigates similarities between ultrarunning and delivering award winning hotel marketing campaigns. Could ads be coming to Threads next year? Our team is ready and stands by to start testing. We sure are.

Digital Marketing 110

Digital Marketing Marketing Market Revenue Management 110

Hospitality Net

MAY 24, 2023

Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022.

Revenue Management 189

Revenue Management Revenue Market Marketing 189

Refine

MAY 6, 2024

It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns.

Digital Marketing 98

Digital Marketing Revenue Market Marketing 98

Hospitality Net

MAY 18, 2023

To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. Stephanie Smith, of the the HSMAI Marketing Advisory Board, led the discussion around this thought-provoking video 5 Tenets to Enhancing your 2022 Go-To-Market Strategies.

Market 173

Market Marketing Digital Marketing Marketing Strategy 173

Skift Blog

NOVEMBER 28, 2024

However, they might help whip up opposition to the Digital Markets Act. Skift Take: Google's search changes won't win any friends among online travel companies doing business in Europe. Dennis Schaal Read the Complete Story On Skift

Digital Marketing 290

Digital Marketing Travel Business Market 290

gcommerce

SEPTEMBER 9, 2024

Learn the top 4 tips from our hotel digital marketing experts as you prepare the best holiday hotel promotions yet. The post Flywheel News | August 2024 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions. Learn more here. Learn more here.

Digital Marketing 105

Digital Marketing Market Marketing Revenue Management 105

Hospitality Net

DECEMBER 4, 2023

In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel.

Digital Marketing 189

Digital Marketing Market Marketing Hotels 189