Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025.

ROI 40

ROI OTA Hotels Cost Per Click 40

gcommerce

APRIL 12, 2023

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. The less competitive your price is compared to OTAs, the more it will cost you for the same placements. I recommend reaching out to your digital marketing agency or booking engine/CRS to inquire.

Hotels 52

Hotels OTA Digital Marketing Revenue 52

MediaBoom

AUGUST 5, 2024

This guide delves into 11 proven strategies to elevate your hotel’s advertising efforts, helping you capture a larger market share and increase revenue. Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

TravelNet

APRIL 25, 2024

Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. When it picks up again, you’ll be ready. Let’s face it—margins continue to be razor thin.

Market 52

Market Marketing Occupancy Business 52

TravelNet

APRIL 25, 2024

Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. When it picks up again, you’ll be ready. Let’s face it—margins continue to be razor thin.

Market 52

Market Marketing Occupancy Business 52

TravelNet

APRIL 25, 2024

Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. When it picks up again, you’ll be ready. Let’s face it—margins continue to be razor thin.

Market 52

Market Marketing Occupancy Business 52

Hotelogix

NOVEMBER 28, 2024

Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Bookassist

NOVEMBER 4, 2022

But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets. That takes time, building brand awareness in a new market. For booking engine optimisation, we look at price comparisons and local distribution issues with OTAs. Nothing happens overnight!

Market 52

Market Marketing Management Sales 52

Travel Media Group

MARCH 22, 2023

And we just need to be more mindful of that, that OTA customer who’s coming in or that person who’s coming in for the weekend is also coming in to work and we need to target them that way in our marketing efforts. So you don’t quite understand who that customer is. Ryan Embree: Yeah, I I love that term as well.

Hospitality 98

Hospitality Services Business Travel 98

Travel Media Group

JULY 19, 2023

So we’ll talk about a little bit more about that being that, that this is a digital marketing podcast. You know, of course they’re booking direct and and that’s what we really want, but we also think that they are booking through more traditional leisure, leisure channels, like OTAs and Triple A.

Hospitality 97

Hospitality Market Marketing Business 97

Travel Media Group

JANUARY 16, 2024

In this installment, viewers will get a clear breakdown of what makes Aperture Hotels so unique and a one-of-a-kind hotel brand, along with a plethora of information covering some of the most pressing topics in hospitality and hotel digital marketing. Tune in now! Episode Transcript Our podcast is produced as an audio resource.

Hospitality 52

Hospitality Digital Marketing Management Market 52

Travel Media Group

MARCH 1, 2023

One, we are in our brand new content creation studio, AKA the Digital Marketing Den. They’re looking for opportunity to capture more market share. They might have done that hotel marketing strategy that you talked about at the end of the year. We’ve got a very special episode. So,very, very cool.

Hotels 59

Hotels Market Marketing Travel 59