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FAQs for the Hotel Digital Marketer

gcommerce

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Learn more about email marketing today!

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Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing. Right now, we are in a valley with CPCs at a 22.5%

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The Opportunity Cost of Metasearch

gcommerce

Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing's purpose is to capture business that drives new and incremental bookings.

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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?

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REIT Alert: Website Valuation for Hotel Investors

Travelboom Marketing

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. But why should Digital Marketers concern themselves with Hospitality REITs?

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Strategies to Manage Hotel Revenue & Increase Profit

Hotelogix

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Read Also: What is Dynamic Pricing in Hotels?

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