gcommerce

MARCH 20, 2023

Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain market share and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.

Digital Marketing 66

Digital Marketing Marketing Market Business 66

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. A seamless booking experience can significantly reduce abandonment rates.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

gcommerce

OCTOBER 11, 2024

When I look ahead to what’s to come in the next year, I’ve walked away from Inbound 2024 thinking there’s a lot going on in the marketing world that holds onto long established concepts like behavioral science and creative messaging - the “human-ness” of marketing, but now - to the power of AI.

Market 98

Market Marketing Consumer Hotel Marketing 98

MediaBoom

MARCH 14, 2023

High-end brands should approach marketing, branding and public relations slightly differently than businesses that strive for mass appeal. Think through your high-end brand marketing carefully, tailor your outreach efforts to your target audience and you will succeed in bolstering your bottom line as time progresses.

Branding 85

Branding Market Marketing Digital Marketing 85

Hotel Management

SEPTEMBER 19, 2024

Isha Toora Sadiyya Ismail has been appointed Group Revenue Manager, overseeing performance and grow market share and revenue across the entire Capstone portfolio. Rachelle Parkins Isha Toora takes up the newly created role of Group Marketing Manager, responsible for marketing, media and PR across the Capstone portfolio.

Management 130

Management Global Distribution System Hotels Revenue Management 130

MediaBoom

NOVEMBER 16, 2023

A notable fact that underscores their enduring fascination is this: the luxury watch market, a world unto itself, boasts a staggering valuation of $6 billion worldwide. Within this exclusive realm, one name reigns supreme — Rolex, a timeless icon that commands a quarter of the total global luxury market share.

Branding 83

Branding Market Marketing Shopping 83

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market. It could reach about $31.50

Marketing 52

Marketing Market Digital Marketing Sales 52

MediaBoom

MAY 16, 2023

The mainstream luxury car market may appear stagnant, but it has a lot of promise—even at a time of job scarcity and high costs of living. So, by offering a high-value vehicle, seamless customer experience, and delivering on-demand services, you can stand apart from legacy brands and create a mark in the ever-evolving market.

Forecasting 52

Forecasting Marketing Market Digital Marketing 52

Hotel Speak

JUNE 6, 2024

The acquisition of SHR — based in Houston, Texas — will enable Access to make further inroads into the US market and service larger hotel groups, which often have more complex distribution needs than smaller boutique and independent operators. The company already has a strong presence in Europe and APAC.

Revenue 104

Revenue Hotels Operations Casinos 104

gcommerce

NOVEMBER 17, 2023

Introducing Google’s Performance Max Performance Max allows you to span marketing efforts across all of Google's marketing channels, making it an appealing choice for businesses who could benefit from a broad marketing bandwidth. This enables businesses to approach their market in two distinct ways.

Marketing 105

Marketing Market Branding Consumer 105

Travelboom Marketing

APRIL 12, 2023

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. But why should Digital Marketers concern themselves with Hospitality REITs?

Digital Marketing 59

Digital Marketing Real Estate Hotels Sales 59

MediaBoom

APRIL 23, 2024

The global luxury market thrives, expected to reach $368.9 Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Consumer 84

Consumer Branding Digital Marketing Marketing 84

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.

Marketing 52

Marketing Market Occupancy Business 52

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.

Marketing 52

Marketing Market Occupancy Business 52

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.

Marketing 52

Marketing Market Occupancy Business 52

Travel Media Group

MARCH 16, 2022

Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. Listen now! I'm your host, Ryan Embree. million weddings in 2022.

Digital Marketing 52

Digital Marketing Market Share Hotels Occupancy 52

Hotel Business

JUNE 7, 2024

market and service larger hotel groups, which often have more complex distribution needs than smaller boutique and independent operators. This acquisition is a key milestone in our drive to grow our market share in the U.S. and tap into the massive growth opportunity the market presents.” and European hotels.

Casinos 59

Casinos Upsell Digital Marketing Revenue 59

Bookassist

NOVEMBER 4, 2022

Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. What’s your view of the current state of play with hotels in your market? But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets.

Market 52

Market Marketing Management Sales 52

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing's purpose is to capture business that drives new and incremental bookings. An 11 to 1 return on investment.

OTA 52

OTA Revenue Market Share Marketing 52

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy? Acquisition.

Marketing Strategy 52

Marketing Strategy Market Marketing Branding 52

Cloudbeds

JULY 27, 2023

This relatively new feature is available in eight main markets – the UK, Germany, Spain, Italy, Finland, Sweden, Ireland, and France. More markets are expected to be available soon. Currently, only independent hotels that do not have active campaigns on Trivago can participate. Ready to learn more?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

MediaBoom

NOVEMBER 4, 2023

Analyzing real estate Facebook ad examples enables you to run targeted and effective marketing campaigns. 11 of the Best Facebook Ad Real Estate Examples Using Facebook ads for real estate marketing can help you reach a wider audience and keep your listings top of mind among potential buyers. Looking for real estate marketing magic?

Real Estate 86

Real Estate Business Marketing Market 86

Amadeus Hospitality

MAY 7, 2023

By leveraging proprietary data along with insights from Amadeus’ partner network, customers – including many prominent hospitality brands in major markets such as the H-Hotels group – are able to make better informed decisions and drive better performance.

Market Share 52

Market Share Marketing Market Travel 52

Travel Media Group

JANUARY 19, 2022

Dana reviews some of the adjustments that Travel Media Group has continued to make in response to the changing landscape of the COVID-19 pandemic and its impact on the digital marketing landscape for hotels. Dana also shares what she is most excited about and hopeful for in 2022 as the hotel industry continues to bounce back.

Digital Marketing 52

Digital Marketing Travel Market Share Business 52

MediaBoom

AUGUST 5, 2024

This guide delves into 11 proven strategies to elevate your hotel’s advertising efforts, helping you capture a larger market share and increase revenue. Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.

Hospitality 97

Hospitality Marketing Market Business 97

Travel Media Group

DECEMBER 30, 2020

Dana reviews some of the adjustments that Travel Media Group has made in response to the COVID-19 pandemic and its impact on the digital marketing landscape for hotels. Dana also shares what she is most excited about and hopeful for in 2021 as the hotel industry transitions into recovery. I'm your host, Ryan Embree.

General Manager 52

General Manager Travel Digital Marketing Market Share 52

Travel Media Group

AUGUST 24, 2022

Ryan Embree: Welcome to the Suite Spot where hoteliers check in and we check out what’s trending in hotel marketing. You know, we started this podcast, this digital marketing podcast back in 2018. We covered a lot of topics when it comes to hotel digital marketing. I’m your host, Ryan Embree.

Travel 52

Travel Digital Marketing Marketing Market 52

gcommerce

APRIL 12, 2023

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. Google Hotel Ads campaigns can’t utilize Google’s in-market and affinity audiences One feature that Google has enhanced within Google Ads over the years (to compete with Facebook audience targeting) is a robust list of in-market and affinity audiences.

Hotels 52

Hotels OTA Digital Marketing Revenue 52

Travel Media Group

MARCH 22, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Now, I think what’ll happen is the major markets will see them first. So they’re going to those markets. Before republishing quotes, we ask that you reference the audio. Very cool to hear.

Hospitality 98

Hospitality Services Business Digital Marketing 98

Amadeus Hospitality

NOVEMBER 28, 2023

Partner with a technology provider that offers both historical and forward-looking insights so you can better understand what’s coming into your market, and how your performance stacks up against your competitive set. Highlighted as a Skift ‘Megatrend’ this year, the blended travel market hit $497.5

Sales 52

Sales Hotel Sales Events Cancellation 52

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travel Media Group

JULY 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. We need to go after the marketing degrees, the business degrees and show that there is a real clear cut career path. So again, huge opportunity here for hoteliers to go in there, start marketing and advertising this.

Hospitality 97

Hospitality Travel Events Market 97

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race. billion in 2022. Rewards program: Marco Polo Club 2.

Branding 63

Branding Travel Services Marketing 63