Skift Blog

MAY 3, 2023

Skift Take: Lindblad Expeditions, which operates small ships with adventurous themes, is seeing traction with savvier digital marketing. But it's taking time for the company to get back in the black. Dawit Habtemariam Read the Complete Story On Skift

Digital Marketing 274

Digital Marketing Market Marketing Operations 274

Hospitality Net

NOVEMBER 19, 2024

Let’s dig deeper into how digital marketing needs to function to guarantee a seat at the table. There continue to be silos in commercial strategy.

Digital Marketing 100

Digital Marketing Market Marketing Hotels 100

Hospitality Net

AUGUST 21, 2024

The Hospitality Sales & Marketing Association International (HSMAI) is pleased to announce the release of a new eBook, created in collaboration with Milestone Inc. and Dorothy Dowling, former chief marketing officer of Best Western Hotels and special advisor to the HSMAI Foundation.

Digital Marketing 246

Digital Marketing Market Marketing Hospitality 246

Hospitality Net

APRIL 5, 2024

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options.

Digital Marketing 199

Digital Marketing Market Marketing Marketing Strategy 199

Hospitality Net

MAY 24, 2023

JC Golf, the California-based golf management company, selected Tambourine, the Fort Lauderdale-headquartered hospitality digital marketing firm, for custom website design and paid media services to promote its portfolio of high-end courses, JC Player Cards, and membership options.

Digital Marketing 261

Digital Marketing Marketing Strategy Market Marketing 261

Hospitality Net

JUNE 5, 2023

is thrilled to announce the lineup of distinguished speakers for Engage2023, the highly anticipated premier digital marketing summit for marketers, on July 31st and August 1st at Caesars Palace in Las Vegas, NV. San Jose, June 1, 2023 – Milestone Inc.

Digital Marketing 258

Digital Marketing Market Marketing 258

Social Hospitality

FEBRUARY 26, 2024

In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?

Digital Marketing 130

Digital Marketing Market Marketing Consumer 130

Hospitality Net

JULY 18, 2023

In June 2023, Stephanie Smith, Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics spoke with Trevor Grant of Revenue Hub. They discuss the impact to hotels of combining multiple digital marketing datasets.

Digital Marketing 246

Digital Marketing Market Marketing Revenue 246

Hospitality Net

OCTOBER 31, 2024

Picture this: you’ve got your RFP all dressed up, sent into the world like a proud parent—only to have it come back with agencies throwing marketing buzzwords at you like confetti at a parade. Here at three&six, we know you didn’t write that RFP to play marketing bingo; you need actual answers.

Digital Marketing 236

Digital Marketing Market Marketing 236

Hospitality Net

MARCH 1, 2024

Digital marketing has become an indispensable tool for education institutions looking to connect with students, parents, and stakeholders. Staying abreast of the latest trends in digital marketing is therefore crucial for educational institutions to remain competitive and effectively reach their target audience.

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Digital Marketing Market Marketing 187

Hospitality Net

NOVEMBER 27, 2023

The European Commission has initiated the implementation of a legal framework to regulate digital markets with the Digital Markets Act (DMA) of September 14, 2022, progressively applicable from May 2, 2023.

Digital Marketing 222

Digital Marketing Market Marketing Hotels 222

Hospitality Net

MAY 6, 2024

Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at.

Digital Marketing 189

Digital Marketing Market Marketing Consumer 189

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. However, certain sectors must leverage digital marketing trends differently. This is particularly pertinent when it comes to marketing in regulated industries.

Digital Marketing 147

Digital Marketing Market Marketing Consumer 147

Hospitality Net

NOVEMBER 19, 2024

In today’s hospitality industry, digital engagement is crucial, and Rosetta Hospitality leverages various strategies to connect meaningfully with travellers. Here’s an overview of how we engage customers and drive digital presence.

Digital Marketing 100

Digital Marketing Marketing Strategy Market Marketing 100

gcommerce

NOVEMBER 4, 2024

Our VP of Marketing’s 5 must-know lessons from the 2024 Inbound Marketing Conference Read through our VP of Marketing’s 5 must know lessons from the 2024 Inbound Marketing Conference - from AI agents to behavioral science insights. Learn about the update and what it means for your hotel’s email marketing here.

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Digital Marketing Market Marketing Email Marketing 89

Refine

AUGUST 24, 2024

Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of The post How AI is Advancing Digital Marketing Strategies for Hotels appeared first on Revfine.com.

Digital Marketing 97

Digital Marketing Marketing Strategy Market Marketing 97

Refine

MAY 6, 2024

It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns.

Digital Marketing 98

Digital Marketing Revenue Market Marketing 98

Are Morch

OCTOBER 13, 2022

The post A Digital Marketing Guide for Hotels: Optimizing Content And Websites, Increasing Engagement appeared first on Are Morch, Digital Transformation Coach. If you’re reading this, there’s probably one thing on your mind: how to increase your.

Digital Marketing 162

Digital Marketing Market Marketing Hotels 162

Social Hospitality

JUNE 9, 2022

We’re well aware of how powerful digital marketing can be. That said, the rise of digital marketing means the market has become saturated with promotional content. This is why it’s important to look for digital marketing techniques that can actually work for your business.

Digital Marketing 162

Digital Marketing Market Marketing Marketing Strategy 162

Hospitality Net

JUNE 26, 2023

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ross McAlpine, Director, CRM at EOS Hospitality, tackle digital marketing and discuss ways hoteliers can vary their approach to attract guests.

Digital Marketing 189

Digital Marketing Market Marketing Hospitality 189

Hospitality Net

DECEMBER 3, 2024

Digital marketing is changing with lightning speed, and it’s a struggle for hotels to keep up. So how can hotels leverage digital tools and tap into new trends to stay relevant and drive bookings?

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Hospitality Net

FEBRUARY 24, 2024

Hotel technology specialist SHR Group is proud to announce the launch of a Digital Marketing Academy specifically designed for the esteemed Future Leaders Programme run by Co-operation Ireland.

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Digital Marketing Operations Market Marketing 198

Hospitality Net

OCTOBER 1, 2024

San Diego, CA – Cloudbeds, the premier hospitality management software platform, and Mirai, a leader in hotel distribution technology and direct booking optimization, have today announced a strategic partnership aimed at transforming how hotels manage bookings, distribution, and marketing.The agreement will provide joint customers with advanced tools (..)

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Market Marketing Digital Marketing Hospitality Management 246

Hotel News Resource

AUGUST 20, 2024

Titled “Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint,” this eBook provides hospitality executives with crucial insights into the latest digital marketing trends that are poised to reshape the industry.

Digital Marketing 85

Digital Marketing Market Marketing Hospitality 85

SiteMinder

OCTOBER 16, 2024

What is the Digital Markets Act? The Digital Markets Act (DMA) is a regulation within the European Union (EU) that aims to make digital markets fairer and more competitive. In this blog we’ll give a full overview of the Digital Markets Act and how it might impact your hotel business.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

eHotelier

NOVEMBER 17, 2024

At the end of the day, hospitality is about building relationships and making your guests feel valued. Trends like the metaverse, UGC, and voice search are powerful tools, but they should serve one purpose: to create seamless, personalised experiences that put the guest first.

Digital Marketing 112

Digital Marketing Market Marketing Hospitality 112

gcommerce

OCTOBER 7, 2024

What Apple’s latest iOS18 updates means for your hotel’s email marketing Apple released their next big software update and includes a myriad of enhancements and updates to everyone’s favorite Apple products. Our team breaks down the best approaches to successfully market luxury hotels on these social media platforms. Read more here.

Digital Marketing 77

Digital Marketing Market Marketing Email Marketing 77

Refine

NOVEMBER 20, 2023

Partnering with a strong digital marketing agency can propel your property to new heights. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find The post 5 Signs Hotels Need a New Digital Marketing Partner appeared first on Revfine.com.

Digital Marketing 98

Digital Marketing Market Marketing Hotels 98

Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric. Recent studies indicate that a significant majority of travelers.

Digital Marketing 94

Digital Marketing Marketing Strategy Market Marketing 94

Hotel Speak

SEPTEMBER 4, 2024

What is the Digital Markets Act (DMA)? The Digital Markets Act was introduced in 2022 in the European Union as set rules for those called ‘gatekeepers’ in the digital world. Our research shows that with For-Sight’s CRM and Marketing Platform, hotels can reduce reliance on OTA’s by, 19% on average.

Digital Marketing 59

Digital Marketing Consumer Market Marketing 59

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Digital Marketing 78

Digital Marketing Events Market Marketing 78

gcommerce

SEPTEMBER 9, 2024

Learn the top 4 tips from our hotel digital marketing experts as you prepare the best holiday hotel promotions yet. The post Flywheel News | August 2024 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions. Learn more here. Learn more here.

Digital Marketing 82

Digital Marketing Market Marketing Revenue Management 82

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. In traditional marketing, stories are used to create a new need among potential clients.

Digital Marketing 92

Digital Marketing Marketing Strategy Branding Market 92

Hospitality Net

JUNE 22, 2023

Kalibri Labs, the hospitality industry’s leading authority on market intelligence and hotel benchmarking in the digital marketplace, has advanced its commitment to sustaining the health of the hotel ecosystem with the release of "Demystifying the Digital Market & Guide to Commercial Strategy."

Digital Marketing 243

Digital Marketing Market Marketing Hospitality 243

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Do Manufacturing Companies Need Digital Marketing?

Digital Marketing 86

Digital Marketing Market Marketing B2B 86

MediaBoom

AUGUST 8, 2023

In a 2022 industry worth over $7 trillion , digital marketing strategies present a revolutionizing method for real estate agents to sustain a robust internet footprint, attract the appropriate clientele, and remain significant — despite the existence of 3 million active realty licenses within the United States. How does it work?

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Real Estate Digital Marketing Market Marketing 95