Skift Blog

MARCH 7, 2024

when it comes to regulating digital platforms such as Google. European online travel companies aren't satisfied with Google's changes — but hotels think they go too far. Skift Take: As with privacy concerns, the European Union is ahead of the U.S. Dennis Schaal Read the Complete Story On Skift

Digital Marketing 316

Digital Marketing Marketing Market Travel 316

Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. Recent studies indicate that a significant majority of travelers. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric.

Digital Marketing 94

Digital Marketing Marketing Strategy Marketing Market 94

SiteMinder

OCTOBER 16, 2024

What is the Digital Markets Act? The Digital Markets Act (DMA) is a regulation within the European Union (EU) that aims to make digital markets fairer and more competitive. In this blog we’ll give a full overview of the Digital Markets Act and how it might impact your hotel business.

Digital Marketing 52

Digital Marketing Marketing Market OTA 52

Hospitality Net

NOVEMBER 4, 2024

LONDON – 4 November 2024 – Sojern, the leading digital marketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London.

Marketing 100

Marketing Market Travel Digital Marketing 100

gcommerce

OCTOBER 7, 2024

What Apple’s latest iOS18 updates means for your hotel’s email marketing Apple released their next big software update and includes a myriad of enhancements and updates to everyone’s favorite Apple products. Our team breaks down the best approaches to successfully market luxury hotels on these social media platforms. Read more here.

Digital Marketing 77

Digital Marketing Marketing Market Email Marketing 77

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Marketing Market Marketing Strategy 98

gcommerce

SEPTEMBER 9, 2024

Learn the top 4 tips from our hotel digital marketing experts as you prepare the best holiday hotel promotions yet. Learn about the symbiotic relationship of revenue management & metasearch Hotel metasearch channels have revolutionized the way travelers search, compare and book their accommodations. Learn more here.

Digital Marketing 82

Digital Marketing Marketing Market Revenue Management 82

Hotel News Resource

AUGUST 1, 2024

Article - The Power of Data and AI for Effective Distribution and Digital Marketing in Hospitality - The fact that many hoteliers have an ambivalent relationship with online travel agencies is nothing new.

Digital Marketing 94

Digital Marketing Marketing Market Hospitality 94

MediaBoom

JUNE 5, 2024

In an industry as dynamic and competitive as travel, standing out online is crucial. Digital marketing for travel industry refers to all online efforts to promote your travel brand, tours, or destinations. Ready to make 2024 your best year yet in the travel industry?

Digital Marketing 52

Digital Marketing Marketing Market Travel 52

Hospitality Net

SEPTEMBER 26, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of hotel metasearch and its pivotal role in shaping effective travel marketing strategies.

Marketing 100

Marketing Market Travel Digital Marketing 100

Hotel Speak

SEPTEMBER 4, 2024

What is the Digital Markets Act (DMA)? The Digital Markets Act was introduced in 2022 in the European Union as set rules for those called ‘gatekeepers’ in the digital world. Booking.com is an Online Travel Agent (OTA), and its services are widely used by hoteliers to reach new and existing customers.

Digital Marketing 59

Digital Marketing Consumer Marketing Market 59

Hotel News Resource

NOVEMBER 12, 2024

Over three days, top speakers and influencers shared their insights on the latest trends in travel, tourism, and beyond. We've compiled key highlights from some of the sessions, covering topics from AI technology to new growth opportunities for 2025.

Digital Marketing 86

Digital Marketing Travel Business Marketing 86

Hotel News Resource

SEPTEMBER 8, 2023

Article - TravelBoom to Host Free Digital Marketing Workshop for Hoteliers in Daytona Beach - TravelBoom COO, Pete DiMaio, will share leisure travel learnings, insights for 2024 on Oct.

Digital Marketing 110

Digital Marketing Marketing Market Travel 110

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. In traditional marketing, stories are used to create a new need among potential clients.

Digital Marketing 92

Digital Marketing Marketing Strategy Branding Marketing 92

Hotel Speak

NOVEMBER 12, 2024

Sojern, the leading digital marketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, announce a new partnership to bring the two leaders together within the hotel technology space. For more information about the partnership, click here.

Marketing 92

Marketing Market Travel Digital Marketing 92

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Mediaboom is here to help.

Real Estate 87

Real Estate Digital Marketing Marketing Market 87

MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. If you don’t have a strong digital presence, you risk getting left behind by your competitors.

Digital Marketing 92

Digital Marketing Construction Marketing Market 92

Skift Blog

MARCH 6, 2024

Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Cendyn Read the Complete Story On Skift

Digital Marketing 312

Digital Marketing OTA Marketing Market 312

gcommerce

JANUARY 8, 2024

Uncover the Psychology of Luxury Travel With Insights From Google When you are an upscale luxury hotel or resort, your approach to finding the right guest requires a very specific approach. Learn Best Practices for Your End-Of-Year Hotel Marketing It’s never too early to start preparing for Q4 2024. Learn more here.

Digital Marketing 80

Digital Marketing Marketing Market Hotels 80

Hospitality Net

OCTOBER 16, 2024

Sojern, the leading digital marketing platform built for travel, today shares its latest travel data ahead of the holiday season and beyond. Travelers are eager to hit the road or skies, but economic concerns and inflation are widening the wealth gap.

Travel 189

Travel Digital Marketing Consumer Accommodation 189

gcommerce

OCTOBER 28, 2024

But don't worry, whether it’s powder or sunny days, we’ve got ski hotel digital marketing strategies to keep your property top of mind. Whether you’re a ski resort or a hotel close to the slopes, here’s how to keep your hotel’s digital marketing fresh and effective all ski season long.

Digital Marketing 62

Digital Marketing Resorts Marketing Market 62

gcommerce

JUNE 7, 2023

Google Marketing Live Focuses on AI in 2023 As the industry continues to lean into AI, Google’s Marketing Live 2023 seemed to focus solely on it’s investment of incorporating AI into all facets of it’s products. Metasearch marketing has been a proven way to increase bookings for your hotel, but there are many options in this space.

Digital Marketing 70

Digital Marketing Marketing Market Real Estate 70

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 66

Digital Marketing Services Marketing Market 66

eHotelier

NOVEMBER 11, 2024

Sojern, the leading digital marketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London.

Marketing 52

Marketing Market Travel Digital Marketing 52

gcommerce

JUNE 13, 2024

Google Marketing Live 2024: Key takeaways from the GCommerce team Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. Discover our key takeaways from Google Marketing Live 2024. Discover more now. Learn more here.

Digital Marketing 59

Digital Marketing Marketing Market Hotels 59

gcommerce

SEPTEMBER 23, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies.

Marketing 52

Marketing Market Digital Marketing Travel 52

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Focus on local SEO to attract nearby travelers.

Digital Marketing 52

Digital Marketing Accommodation Marketing Market 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 74

Digital Marketing Marketing Market Hotels 74

Hospitality Net

NOVEMBER 5, 2024

After approximately four years of touting the intent to eliminate third-party cookies from its popular Chrome browser, Google has reversed course, giving digital marketers an unexpected reprieve.

Digital Marketing 188

Digital Marketing Intent Travel Market 188

Hospitality Net

OCTOBER 24, 2023

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating thirteen Travel Weekly Magellan Award wins with its clients.

Digital Marketing 258

Digital Marketing Travel Tourism Resorts 258

Hotel News Resource

JANUARY 24, 2024

Article - How Will the Digital Markets Act Impact The Travel Search Experience? - If you use Google Search to help you find your dream holidays, your user experience will be very different compared to last year.

Digital Marketing 45

Digital Marketing Marketing Market Travel 45

gcommerce

SEPTEMBER 14, 2023

Metasearch Products for Any Property in Any Market As metasearch continues to expand into one of your most important channels for direct revenue, it’s essential to understand your choices in terms of pricing models. Metadesk offers a variety of products and pricing models designed to fit any property’s unique situation and market conditions.

Digital Marketing 89

Digital Marketing Marketing Market Hotels 89

Hospitality Net

JANUARY 28, 2024

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101.

Marketing 189

Marketing Market Hotel Marketing Digital Marketing 189

Hospitality Net

JULY 27, 2023

TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, released its annual Leisure Travel Trends Study after recently surveying approximately 2,000 travelers in 2023.

Travel 245

Travel Digital Marketing Resorts Market 245

gcommerce

MARCH 9, 2023

The content it produces can still be fraught with errors and use a bit of finessing to use usable for marketing purposes. Hotel Marketing in a Down Economy: Part 1 & Part 2 Whatever you do, just don’t say the “r” word. Check out Part 1 and Part 2 of Hotel Marketing in a Down Economy. [E-Book]

Digital Marketing 70

Digital Marketing Marketing Market Hotels 70

gcommerce

APRIL 3, 2024

Google generating AI powered travel itineraries in search results Users that have SGE enabled via Labs in their Chrome browsers can now start viewing Google generated travel itineraries - learn more here and see how your hotel may be visible in these searches. Learn more here.

Digital Marketing 79

Digital Marketing Marketing Market Hotels 79

Q4Launch

JUNE 29, 2023

How to maximize your digital marketing efforts to increase your revenue Digital marketing empowers property managers to increase brand recognition and make prospective guests more aware of their listings. Effective digital marketing tactics can supercharge your bookings and hack your revenue streams.

Digital Marketing 52

Digital Marketing Marketing Market Email Marketing 52