Hospitality Net

AUGUST 21, 2024

The Hospitality Sales & Marketing Association International (HSMAI) is pleased to announce the release of a new eBook, created in collaboration with Milestone Inc. and Dorothy Dowling, former chief marketing officer of Best Western Hotels and special advisor to the HSMAI Foundation.

Digital Marketing 246

Digital Marketing Market Marketing Hospitality 246

Hospitality Net

APRIL 5, 2024

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options.

Digital Marketing 199

Digital Marketing Market Marketing Marketing Strategy 199

Hospitality Net

MARCH 1, 2024

Digital marketing has become an indispensable tool for education institutions looking to connect with students, parents, and stakeholders. Staying abreast of the latest trends in digital marketing is therefore crucial for educational institutions to remain competitive and effectively reach their target audience.

Digital Marketing 187

Digital Marketing Market Marketing 187

Hospitality Net

AUGUST 8, 2024

What are the technology investment plans of today’s hoteliers and what sort of role does digital marketing play in their planned tech spending?

Digital Marketing 189

Digital Marketing Market Marketing 189

Hospitality Net

NOVEMBER 13, 2024

Booking.com’s Chief Legal & Public Affairs Officer, Maria Rocha Barros, discusses the company’s approach to complying with the Digital Markets Act (DMA) after engaging in constructive dialogue with the European Commission and other stakeholders.

Digital Marketing 188

Digital Marketing Market Marketing Construction 188

Skift Blog

MARCH 7, 2024

when it comes to regulating digital platforms such as Google. Skift Take: As with privacy concerns, the European Union is ahead of the U.S. European online travel companies aren't satisfied with Google's changes — but hotels think they go too far. Dennis Schaal Read the Complete Story On Skift

Digital Marketing 316

Digital Marketing Market Marketing Travel 316

Hospitality Net

MAY 6, 2024

Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at.

Digital Marketing 189

Digital Marketing Market Marketing Consumer 189

Skift Blog

MARCH 6, 2024

Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Cendyn Read the Complete Story On Skift

Digital Marketing 312

Digital Marketing OTA Market Marketing 312

Hospitality Net

NOVEMBER 12, 2024

Q4 is a crucial time for hotels, and we’re here to help you capture more business this holiday season. Tune in for an expert-led webinar to explore the latest trends and strategies for boosting bookings and transitioning smoothly into the New Year.

Digital Marketing 246

Digital Marketing Market Marketing Business 246

Hospitality Net

FEBRUARY 24, 2024

Hotel technology specialist SHR Group is proud to announce the launch of a Digital Marketing Academy specifically designed for the esteemed Future Leaders Programme run by Co-operation Ireland.

Digital Marketing 198

Digital Marketing Operations Market Marketing 198

Hospitality Net

JUNE 22, 2023

Kalibri Labs, the hospitality industry’s leading authority on market intelligence and hotel benchmarking in the digital marketplace, has advanced its commitment to sustaining the health of the hotel ecosystem with the release of "Demystifying the Digital Market & Guide to Commercial Strategy."

Digital Marketing 243

Digital Marketing Market Marketing Hospitality 243

Hospitality Net

JUNE 26, 2023

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ross McAlpine, Director, CRM at EOS Hospitality, tackle digital marketing and discuss ways hoteliers can vary their approach to attract guests.

Digital Marketing 189

Digital Marketing Market Marketing Hospitality 189

Skift Blog

JULY 5, 2023

In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Skift Take: Get a preview of our latest output from our Hotel Tech Benchmark data product. Saniya Zanpure Read the Complete Story On Skift

Market 278

Market Marketing Digital Marketing Hotel Marketing 278

Hospitality Net

DECEMBER 17, 2024

In this market, loyalty must be earned not given, and digital marketing is not a luxury, its a necessity. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks book now has hit an all-time high.

Digital Marketing 147

Digital Marketing Scale Market Marketing 147

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. However, certain sectors must leverage digital marketing trends differently. This is particularly pertinent when it comes to marketing in regulated industries.

Digital Marketing 147

Digital Marketing Market Marketing Consumer 147

Social Hospitality

JUNE 9, 2022

We’re well aware of how powerful digital marketing can be. That said, the rise of digital marketing means the market has become saturated with promotional content. This is why it’s important to look for digital marketing techniques that can actually work for your business.

Digital Marketing 162

Digital Marketing Market Marketing Marketing Strategy 162

Are Morch

OCTOBER 13, 2022

The post A Digital Marketing Guide for Hotels: Optimizing Content And Websites, Increasing Engagement appeared first on Are Morch, Digital Transformation Coach. If you’re reading this, there’s probably one thing on your mind: how to increase your.

Digital Marketing 162

Digital Marketing Market Marketing Hotels 162

Hospitality Net

DECEMBER 3, 2024

Digital marketing is changing with lightning speed, and it’s a struggle for hotels to keep up. So how can hotels leverage digital tools and tap into new trends to stay relevant and drive bookings?

Market 246

Market Marketing Digital Marketing Accommodation 246

Social Hospitality

FEBRUARY 26, 2024

In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?

Digital Marketing 130

Digital Marketing Market Marketing Consumer 130

Hospitality Net

MAY 6, 2024

Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative ’Pay-As-You-Go’ hotel website development and marketing service.

Services 244

Services Market Marketing Digital Marketing 244

Hospitality Net

APRIL 16, 2024

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.

KPI 240

KPI Market Marketing Digital Marketing 240

Social Hospitality

OCTOBER 17, 2023

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. Of course, there are pros and cons to both traditional and influencer marketing.

B2B 32

B2B Digital Marketing Market Marketing 32

Hospitality Net

OCTOBER 1, 2024

San Diego, CA – Cloudbeds, the premier hospitality management software platform, and Mirai, a leader in hotel distribution technology and direct booking optimization, have today announced a strategic partnership aimed at transforming how hotels manage bookings, distribution, and marketing.The agreement will provide joint customers with advanced tools (..)

Market 246

Market Marketing Digital Marketing Hospitality Management 246

Hospitality Net

JUNE 18, 2024

In response to DMA regulations, Google introduced several significant changes to hotel search result pages in January. Our recent analysis reveals several concerning trends. Organic and unpaid traffic to hotel websites and booking revenue have fallen sharply while paid traffic and revenue have surged.

Digital Marketing 246

Digital Marketing Revenue Market Marketing 246

Skift Blog

MARCH 7, 2024

Skift Take: Today's podcast looks at the power of Tiktok travel, United's pilot pause, and the Digital Markets Act's effects on Google. Rashaad Jorden Read the Complete Story On Skift

Travel 290

Travel Digital Marketing Market Marketing 290

Hospitality Net

OCTOBER 13, 2023

In today’s digital age, businesses inside and outside the hospitality industry are generating more data than ever before.

Digital Marketing 246

Digital Marketing Market Marketing Business 246

Skift Blog

NOVEMBER 28, 2024

However, they might help whip up opposition to the Digital Markets Act. Skift Take: Google's search changes won't win any friends among online travel companies doing business in Europe. Dennis Schaal Read the Complete Story On Skift

Digital Marketing 290

Digital Marketing Travel Business Market 290

Hospitality Net

NOVEMBER 14, 2024

After months of constructive dialogue with the European Commission, other stakeholders and intense efforts of teams across our business, we reached a major milestone today: our compliance with the requirements under the Digital Markets Act (DMA).

Digital Marketing 318

Digital Marketing Construction Business Market 318

Hospitality Net

MAY 24, 2023

Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022.

Revenue Management 189

Revenue Management Revenue Market Marketing 189

Hospitality Net

JANUARY 28, 2024

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101.

Market 189

Market Marketing Hotel Marketing Digital Marketing 189

gcommerce

NOVEMBER 7, 2024

I had become too focused on doing the biggest runs, delivering the best hotel marketing campaigns, being the best at everything. Instead, I went on more neighborhood runs for 3 miles instead of 13 and delivered more hotel marketing campaigns with the goal of learning something instead of trying to learn everything.

Digital Marketing 92

Digital Marketing Market Marketing Hotel Marketing 92

Hospitality Net

MAY 18, 2023

To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. Stephanie Smith, of the the HSMAI Marketing Advisory Board, led the discussion around this thought-provoking video 5 Tenets to Enhancing your 2022 Go-To-Market Strategies.

Market 173

Market Marketing Digital Marketing Marketing Strategy 173

Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric. Recent studies indicate that a significant majority of travelers.

Digital Marketing 97

Digital Marketing Marketing Strategy Market Marketing 97

Hospitality Net

DECEMBER 4, 2023

In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel.

Digital Marketing 189

Digital Marketing Market Marketing Hotels 189

Hospitality Net

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

Digital Marketing 236

Digital Marketing Revenue Hotel Marketing Hotels 236

Hospitality Net

MAY 22, 2024

Lodging Interactive, an award-winning digital marketing, social media, and guest review engagement agency exclusively serving the hospitality industry, today announced the rollout of Commingle Social Media Amplified, its next-level hotel social media marketing service.

Services 279

Services ROI Digital Marketing Revenue 279

Hospitality Net

NOVEMBER 19, 2024

Let’s dig deeper into how digital marketing needs to function to guarantee a seat at the table. There continue to be silos in commercial strategy.

Digital Marketing 100

Digital Marketing Market Marketing Hotels 100