STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Cloudbeds

NOVEMBER 13, 2024

On Air with Russell of Hotels Hosted by Russell Edmond, On Air discusses hospitality trends and marketing strategies and features interviews with industry professionals from hotels, tourism bureaus, food & travel influencers, and more. Each episode offers actionable advice, marketing strategies, and insights into the latest trends.

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Is your percentage of OTA bookings in line with your goals?

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Hotelogix

NOVEMBER 28, 2024

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Now that you've optimized your services for different segments, let's explore how to implement effective targeting strategies to reach these audiences.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Emphasize these benefits on your website to encourage guests to choose your property over others.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59

Hotel Speak

JULY 23, 2024

It’s the digital shop front, showcasing amenities, enticing guests, and facilitating direct bookings. But with the rise of powerful online travel agents (OTAs) and voice-activated travel assistants, a question lingers: will hotels even need their own websites in the future? OTAs: A Necessary Evil? The short answer?

OTA 59

OTA Hotels Digital Marketing Travel 59

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Integrating them into a comprehensive marketing strategy ensures maximum reach and impact.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Find out more here.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Travelboom Marketing

FEBRUARY 21, 2024

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. HITEC ORLANDO.

Hospitality 158

Hospitality Events Tourism Business 158

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Marketing Market 52

MediaBoom

AUGUST 1, 2024

There’s lots more information you need to know ahead of launching your marketing campaign. Digital Marketing and Technology Technology is a driver across industries, including hospitality and tourism. OTAs take some of the burden off you but you won’t get the entire cut of the profits. Both have their pluses and minuses.

Tourism 94

Tourism Market Marketing Hospitality 94

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Travelboom Marketing

APRIL 5, 2024

The OTAs are aggressively bidding and displaying a nightly rate for your property. This is why we recommend every property have an aggressive metasearch strategy to ensure their best book-direct rate is showing in as many metasearch opportunities as possible, particularly Google Hotel Ads.

Market 52

Market Marketing OTA Hotels 52

Cloudbeds

JUNE 8, 2023

A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digital marketing, guest engagement, and reporting. I didn’t expect to capture this much direct business in such a competitive market.” Accessible from anywhere. Modern HMS runs in the cloud. Not anymore!

Management 98

Management Hotels Revenue Digital Marketing 98

Q4Launch

SEPTEMBER 21, 2023

Q4Launch is a trusted vacation rental marketing partner with over 15 years of experience in the hospitality industry. Access their free Digital Marketing Tools to learn how their services can help elevate your company to the next level. Access Our Digital Marketing Tools 1.

Branding 52

Branding Digital Marketing Services Marketing 52

Cloudbeds

AUGUST 12, 2024

LLMs are being used to create draft responses to online reviews, personalize ad retargeting campaigns (for example, in Cloudbed’s Digital Marketing Suite ), and power chatbots on hotels’ websites. Consider a guest who books a hotel room through an online travel agency (OTA) and uses the hotel’s spa and restaurant during their stay.

Hotels 98

Hotels Operations Revenue Management Revenue 98

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Hotelogix

AUGUST 6, 2024

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

TravelNet

JUNE 26, 2023

Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. Revenue management Implementing revenue management strategies is essential for maximizing revenue. Utilize as many platforms as possible to reach a wider audience.

Revenue Management 52

Revenue Management Revenue Occupancy Marketing 52

Up Hotel

DECEMBER 9, 2024

Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Why not spend uncapped while your CPA remains below that of an OTA.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travel Media Group

NOVEMBER 1, 2023

The Suite Spot visits Miami Beach in this episode to talk with Simon Sorpresi of the SLS South Beach Hotel to discuss its addition to the Suite Spot: Spotlight series and how the iconic property stands out from the competition with a unique guest experience, art style, and digital marketing strategy.

Hotels 96

Hotels Digital Marketing Hospitality Market 96

MediaBoom

AUGUST 5, 2024

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Little Hotelier

OCTOBER 23, 2023

How to develop a hotel social media marketing strategy The first step to creating a hotel social media marketing strategy is to define your goals. While you may consider other digital marketing platforms like Reddit, Twitter, TikTok and LinkedIn, we think the four above are where you should focus your attention.

Market 105

Market Marketing Hotels Travel 105

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. This blog will tell you everything you need to know about mastering content marketing at your hotel. How to create a content marketing strategy for your property.

Market 59

Market Marketing Hotels Travel 59

gcommerce

OCTOBER 16, 2023

Metasearch is an important piece of any successful hotel marketing strategy, but what is it? Most people don’t know what a metasearch engine really does behind the scenes, but understanding metasearch can help you get the most out of your hotel’s marketing. How does it work? What Is A Metasearch Engine?

Hotels 52

Hotels Marketing Strategy OTA Shopping 52

Up Hotel

MAY 22, 2023

Promote your booking direct benefits You need to make booking directly on your hotel website a “no brainer” It’s more difficult for the user than booking through third parties like Booking.com and other OTA’s, so you have to give them a compelling reason to jump through hoops on your site to book.

Hotels 59

Hotels Digital Marketing Marketing Strategy OTA 59

Cloudbeds

MARCH 20, 2023

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

TravelNet

APRIL 25, 2024

Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. When it picks up again, you’ll be ready.

Marketing 52

Marketing Market Occupancy Business 52