STAAH

MAY 7, 2024

Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix in place is crucial. Amplify online engagement Lastly, the influence of social media in driving hotel room occupancy cannot be overstated.

Market 109

Market Marketing Occupancy Digital Marketing 109

Cloudbeds

APRIL 8, 2025

Instead of paying commissions to OTAs, hotels can redirect this budget into their own digital marketing strategies. Read the report Encourage brand recognition Brand recognition is an equally important factor to keep in mind when marketing your hotel to potential guests. Watch the full session from Compass.

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Fuel Travel

MARCH 28, 2024

It is a key indicator of a hotel’s performance as it measures both occupancy rates as well as average daily room rates. For hoteliers, maximizing RevPAR is essential for driving revenue growth and maintaining competitiveness in the market. RevPAR = Average Daily Rate (ADR) x Occupancy Rate (%). How do you optimize RevPAR?

Revenue 91

Revenue Average Daily Rate Occupancy Digital Marketing 91

STAAH

FEBRUARY 7, 2023

As the markets have opened up and travel continues to rise, Hoteliers should not ignore this important market segment – Corporate clients to maximize occupancy and revenue. 2) Networking: Attend industry events and trade shows to network with potential corporate clients and build relationships with key decision-makers.

Global Distribution System 98

Global Distribution System Digital Marketing Events Hotels 98

STAAH

JUNE 11, 2024

Participate in OTA promotions selectively, targeting periods of low occupancy or launching new offerings. While OTAs can significantly boost visibility and occupancy, direct bookings are crucial for maximising profitability and fostering brand loyalty.

OTA 109

OTA Shopping Occupancy Overbooking 109

MediaBoom

JUNE 22, 2023

What is digital marketing for real estate agents? Digital marketing for real estate encompasses strategies like branding, SEO, website design, content marketing, advertising, and more. Once you have a solid brand foundation, utilize digital marketing strategies to amplify your brand to a wider audience.

Real Estate 87

Real Estate Marketing Market Digital Marketing 87

Hotel Speak

JUNE 20, 2024

The European Economic Area’s hospitality landscape is experiencing a groundbreaking transformation thanks to the recent changes in regulations brought about by the Digital Markets Act (DMA). The DMA is all about fostering fair competition and giving consumers more choices within digital markets.

Hospitality 100

Hospitality Revenue Digital Marketing Consumer 100

Amadeus Hospitality

MARCH 20, 2025

To calculate the potential revenue that could be added by selling hotel attributes, the following calculation was used, based on Amadeus Demand360 data: Average hotel occupancy worldwide stood at 69%, or 252 days, in 2024. Average daily rate worldwide in 2024 stood at $178, or $44,856 per annum.

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Amadeus Hospitality

DECEMBER 4, 2024

With more travelers craving familiarity and comfort, hotels and destination management organizations (DMOs) alike can use digital marketing to connect with this nostalgic audience and drive bookings to their property or city. Airbnb debuted the charming home rental this summer based on a replica of the 90s-era plastic toy from Mattel.

Hospitality 105

Hospitality Digital Marketing Travel Business 105

Travel Media Group

AUGUST 25, 2021

In this special edition of the Suite Spot, host Ryan Embree discusses the recent Hotel Digital Marketing Workshop Event hosted by Travel Media Group. This season’s theme was titled “How to Keep Occupancy Hot this Fall” and focused on capturing occupancy as children return to school, beginning a slow drop in leisure travel.

Occupancy 52

Occupancy Digital Marketing Hotels Travel 52

Travel Media Group

MARCH 31, 2025

Now, it might be social media now, it might be chat, GBT or other AI technologies to essentially create an entire itinerary for you without taking one look at any of your digital marketing. So there’s a lot of variables wi within these markets as well.

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SiteMinder

NOVEMBER 24, 2024

Marketing contributions : These fees, usually a percentage of revenue, are used for brand-wide advertising campaigns, digital marketing initiatives, and loyalty program promotions. Performance metrics : Discuss realistic goals for revenue and occupancy. Aim to include flexibility if market conditions change.

Hotels 52

Hotels Motels Branding Operations 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.

Business 95

Business Revenue Hotels Occupancy 95

Cloudbeds

MARCH 23, 2023

To manage these campaigns, consider working with a digital marketing solution provider and be sure to ask them to activate your Free Booking Links on Google. Keep these listings complete and up to date, and for SEO purposes, ensure that your name, address, and phone number (“NAP”) are consistent across profiles.

OTA 98

OTA Digital Marketing Marketing Market 98

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

STAAH

JANUARY 2, 2024

This, in turn, affects income and competitiveness in a digital market. Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy. It helps hotels reach more people, gather useful data, create personalized experiences for guests, and increase bookings.

Global Distribution System 104

Global Distribution System OTA Hotels Accommodation 104

Hotelogix

NOVEMBER 28, 2024

Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Travel Media Group

MARCH 16, 2022

And it's having a huge impact on occupancy. Ryan Embree: So that's what this episode is all about: how to attract more weddings to your hotel and how to leverage your digital marketing and doing it. And that means a lot of occupancy opportunity. million weddings in 2022. million weddings in 2022.

Digital Marketing 52

Digital Marketing Market Share Hotels Occupancy 52

Travel Media Group

FEBRUARY 24, 2021

Ryan and Aislynn talk about the crucial role that hotel digital marketing plays in a hotel’s recovery, and the creative ways hoteliers are connecting with guests to accelerate their recovery pace. This episode is a great tool for hoteliers looking to spark ideas for targeting and capturing occupancy.

Occupancy 52

Occupancy Digital Marketing Hotels Travel 52

MediaBoom

FEBRUARY 23, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. This has profoundly transformed consumer engagement.

Consumer 90

Consumer Branding Market Research Marketing 90

Inn Quest

JUNE 13, 2023

Set Clear Goals and Objectives: Next, before launching a hotel marketing campaign, it’s essential to set clear goals and objectives. Improve occupancy rates during the low season? Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

STAAH

NOVEMBER 22, 2022

The product or service you’re selling should be at the center of every element of your marketing mix. In a hotelier’s case or any accommodation provider, selling rooms is the main product to reach full occupancy. With digital marketing, you can offer deals through your email marketing, loyalty programs,etc.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Travelboom Marketing

JULY 26, 2023

July 24, 2023 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, released its annual Leisure Travel Trends Study after recently surveying approximately 2,000 travelers in 2023. Study reveals customers are making up for lost time Myrtle Beach, S.C.,

Travel 52

Travel Digital Marketing Marketing Market 52

Amadeus Hospitality

MAY 23, 2023

As of May 6, 2023, Amadeus Demand360 ® data reveals on-the-books global hotel occupancy for June has reached 32%, trending above the 2022 and 2021 figures for the same month and standing just three points behind occupancy levels seen in 2019.

Travel 55

Travel Average Daily Rate Occupancy Consumer 55

Cloudbeds

MARCH 16, 2023

The report highlights the following insights: Average Daily Rate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In 2022, ADR exceeded the 2019 ADR by 17%. Please visit cloudbeds.com/hospitality-industry-report to download the report.

Average Length of Stay 52

Average Length of Stay Average Daily Rate OTA Occupancy 52

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales 52

Sales Occupancy Marketing Strategy Hotels 52

TravelNet

JUNE 26, 2023

Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. By leveraging data and analytics, owners can optimize their pricing strategies to capture more bookings during peak periods and incentivize occupancy during off-peak times.

Revenue Management 52

Revenue Management Revenue Occupancy Marketing 52

Q4Launch

OCTOBER 10, 2023

Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digital marketing strategy has proven effective for lodges with a combination of: SEO implementation. Content marketing strategies. Website design. Targeted pay-per-click ads.

Marketing Strategy 98

Marketing Strategy Market Marketing Email Marketing 98

Travel Media Group

FEBRUARY 12, 2025

Uh, Sarah, now on the marketing side, you have Teague Talks and Teague Walks, you actually spoke about that. And I think there’s a lesson there with digital marketing about being consistent in what you’re doing just because it’s a slower season and you don’t get a lot of your occupancy maybe to the spring or summer.

Hotels 52

Hotels Events Digital Marketing Intent 52

SiteMinder

MAY 8, 2024

You may turn to Airbnb management companies to tap into a new revenue stream by listing rooms on platforms like Airbnb , which opens up access to a wider market. These management companies bring expertise in pricing strategies, leveraging dynamic pricing to boost occupancy during off-peak periods, ultimately driving additional revenue.

Management 52

Management Digital Marketing Revenue Services 52

Cloudbeds

NOVEMBER 13, 2024

The Hotel Marketing Show The Hotel Marketing Show covers all things marketing in the hotel industry. Each episode offers insights into digital marketing, branding, and guest engagement tactics to help hoteliers enhance their marketing efforts. Who’s it for?

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Leverage digital marketing This is where boosting direct sales can get a bit tricky.

OTA 98

OTA Revenue Sales Hotels 98

Hotelogix

AUGUST 6, 2024

Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy. Invest in a well-planned digital marketing strategy to reach a broader target audience. Use segmentation to target different guest demographics with tailored offers. It helps in driving sales, leading to enhanced profit.  

Revenue 52

Revenue Management Upsell Target Marketing 52

Travel Media Group

APRIL 7, 2021

Ryan examines some travel industry data including occupancy levels, hotel rooms sold, and TSA numbers: all of which have been trending positively for hoteliers. If you are looking for digital marketing recommendations for your hotel this upcoming spring and summer season, call or text us at 407-984-7455. and Phoenix at 77.1%.

Occupancy 52

Occupancy Hotels Digital Marketing Travel 52

Cloudbeds

APRIL 1, 2025

Demand forecasting PMax adjusts bids based on demand forecasting by analyzing signals such as historical booking patterns (like Charleston’s wedding season spikes), market trends (increased interest in historic districts), typical lead times, and external events (graduation weekends, corporate retreats) to predict occupancy.

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Cloudbeds

JANUARY 17, 2024

AI for streamlining marketing activities The explosion of artificial intelligence (AI) was monumental in 2023. While it hasn’t made as big of a splash as predicted, it has proven beneficial in the automation of specific tasks, especially around digital marketing.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

TravelNet

APRIL 25, 2024

Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.

Marketing 52

Marketing Market Occupancy Business 52