gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Inn Quest

JUNE 13, 2023

Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Cloudbeds

MARCH 20, 2023

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Partner with travel influencers whose audience aligns with your target market.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Little Hotelier

OCTOBER 23, 2023

While you may consider other digital marketing platforms like Reddit, Twitter, TikTok and LinkedIn, we think the four above are where you should focus your attention. Identify your target market While you want your property to have broad appeal, there’s going to be particular demographics you attract more than others.

Market 105

Market Marketing Hotels Travel 105

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Best practices for reducing hotel expenses online With the rise of dominant online travel agencies and the ever-evolving dynamics of digital marketing, hoteliers often grapple with escalating distribution costs.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

SEPTEMBER 14, 2022

Audiences can see right through disingenuous content so everything you publish needs to serve your target market first and foremost, while also helping your brand to stand out from the competition. Optimising OTA profiles – Your OTA profile is a major touchpoint for travellers, even if they end up booking directly.

Market 59

Market Marketing Hotels Travel 59

Q4Launch

JUNE 17, 2022

Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.

Intent 52

Intent Market Marketing Digital Marketing 52

Travel Media Group

JULY 19, 2023

So we’ll talk about a little bit more about that being that, that this is a digital marketing podcast. You know, of course they’re booking direct and and that’s what we really want, but we also think that they are booking through more traditional leisure, leisure channels, like OTAs and Triple A.

Hospitality 97

Hospitality Marketing Market Business 97

SiteMinder

DECEMBER 20, 2023

Craft a compelling online presence Your website, OTA listings, metasearch, social media: the greater your online presence, the more business your hotel will win. Use the SiteMinder channel manager to bring all your booking channels together in one portal, for more efficient management.

Business 59

Business Hotels Management Revenue 59

Hotelogix

SEPTEMBER 17, 2024

One of the best ways to do that is by listing your property on Online Travel Agencies (OTAs). However, not all OTAs are the same, and choosing the right one can make a big difference in your hotel's success. What is an Online Travel Agency (OTA)? Make sure the OTA you choose reaches the audience you're targeting.

OTA 52

OTA Travel Hotels Services 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40