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Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digitalmarketing strategy. Online Travel Agents OTAs are your billboards to acquire guests.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.
Whereas, Diamo will intensify its efforts in leveraging technology to make advanced revenue management strategies, along with high-return digitalmarketing tactics, accessible to independent lodging properties. Custom booking engine: A cohesive and upsell-focused booking platform that integrates seamlessly with the hotel’s brand.
Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels.
Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?
LLMs are being used to create draft responses to online reviews, personalize ad retargeting campaigns (for example, in Cloudbed’s DigitalMarketing Suite ), and power chatbots on hotels’ websites. Digital check-in and keyless entry were driven by the need for social distancing during the pandemic but are not going away.
There are plenty of upselling tools available. Digitalmarketing is perfect for showcasing your room, through SEO, social media posts, paid advertising, influencer marketing , etc. With digitalmarketing, you can offer deals through your email marketing, loyalty programs,etc. Find out more here.
And yet, many hotels overlook metasearch in their digitalmarketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.
A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digitalmarketing, guest engagement, and reporting. Once you know exactly how much revenue each OTA generates for you, you can develop a channel mix that delivers the highest ROI. Accessible from anywhere.
These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation.
For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? GAC comparisons by channel can help guide your marketing and acquisition strategy. And would you factor in wages for marketing staff?
Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Why not spend uncapped while your CPA remains below that of an OTA.
Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. Marketing and communication preferences Ensure you communicate with your guests via their preferred channels (i.e.
Direct booking plugins are apps that will further reduce your reliance on OTAs by bringing more features and greater functionality to your existing booking engine. Most importantly, you’ll be able to offer travellers exclusive incentives, extras, upsells, and packages to win them over and take charge of their experience.
Direct reservations through metasearch Always remember that hotel metasearch marketing drives direct reservations through the property website. Equally important, the absence of that marketing all but guarantees that travelers looking to stay in your destination will book through OTAs or, worse yet, at one of your competitors.
This provides a huge boost to your additional offerings, like upselling on hotel room types and property upgrades, as well as ancillary services like spa treatments and on-site activities. In doing so, you receive payment upfront from the BNPL provider and experience lower fees and commission rates than you would having guests book via OTAs.
Top platforms to monitor Your reputation is impacted by almost every online channel, from reviews on your Google Business Profile, review sites (like Yelp), metasearch sites (like Tripadvisor), or online travel agency (OTA) listings (like Expedia or Booking.com) to news articles and social media platforms like Instagram or TikTok.
Using a resort management system, you can create staff schedules, track tasks, and ensure your resort is always well-staffed, even during peak times Marketing and Brand Management Building a solid online presence is essential for attracting more guests.
Implement a rate checker Travelers can spend hours going back and forth between a hotel’s website, online travel agencies (OTAs) , and metasearch engines searching for the best deal. Offer an integrated marketplace to pre-book Ancillary services or upsells represent a valuable opportunity to drive guest satisfaction and loyalty.
From the simplification of revenue management to payments, digitalmarketing, direct bookings, and upselling, the winners highlighted the need for hoteliers to lean on technology and consultants to navigate today’s growing challenges, spurred by a fast-changing and dynamic consumer environment.
Hotels, resorts, and travel companies must adopt new digital strategies to enhance guest experiences, increase direct bookings, and stay competitive. This article explores 10 key digitalmarketing trends that will define the future of hospitality in 2025 and help hospitality businesses grow their presence and revenues.
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