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What does it mean to be a part of the events industry in 2019? For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations. Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. Well for starters, don’t blink.
In the fast-paced world of event planning, seizing the attention of your attendees requires more than just an ordinary venue—it demands an experience that transcends the mundane. Enter: stadium events, where the grandeur of these iconic venues becomes the canvas for unforgettable gatherings. What defines a stadium event?
Upselling isnÕt just a strategy - itÕs an art. Whether you manage a boutique hotel, a bustling restaurant, or a unique venue, finding the perfect balance between enhancing guest experiences and increasing revenue is key to long-term success.
For example, Cloudbeds Intelligence analyzes billions of future-looking data points, including competitor rates, events, holidays, and search information, combined with a property’s own data to understand how every combination impacts profit. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Often, they are built around particular themes, such as the season, a local event, or a holiday (e.g. Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. What are hotel promotions?
Personalized promotions go a long way when it comes to cross-selling, upselling, and retaining hotel guests We all know upselling and cross-selling tips are hot topics in the retail industry, but they’re also important factors when it comes to marketing to your hotel guests.
However, recent world events and their aftermath have led to a rapid influx of technological advancements in the industry. Kiosks also offer greater ordering accuracy and provide great upselling opportunities with intuitive recommendations. Restaurants aren’t always at the forefront of implementing new technology.
Whether a guest is traveling to your property for an on-site event or just looking for some relaxation time with their furry friend, opportunities for hotel staff to create a memorable experience and improve guest satisfaction through personalization abound. Ask your staff to recommend your best bottle during their next dining interaction.
Such revenue can come from various sources, including: Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.
This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. For instance, if a hotel expects high occupancy due to an upcoming event in the city, they can ensure adequate staffing and inventory to cater to the influx of guests.
Offer lower rates for guests booking multiple rooms, ideal for group travellers or event attendees. Event-Based discounts: Offer special rates during local or global events or holidays. Example: Festival special, book during the event and receive a 15% discount. Example: A 10% discount for bookings of 5 rooms or more.
These include: Increased number of kiosks and grab-and-go venues Reduced menu choices and operating hours of remaining F&B venues A drop in in-room dining and mini-bar usage Such is the change in guest expectation that the hotel industry’s cookie-cutter approach to F&B no longer cuts it.
Optimizing ancillary revenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. Train your staff to identify and capitalize on upselling opportunities. You must also negotiate better rates with suppliers and streamline operations to cut unnecessary expenses.
A concierge can help guests with everything from local tips to arranging special experiences, and these efforts can translate into increased revenue through upselling tours, local events, or unique add-ons. Meg Hollins, Marketing & Events Manager Holbrook Hotel Read more What is the best hotel concierge software?
Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all. Use AI to track their past bookings and suggest tailored offers, such as room upgrades or access to Songkran-themed events based on their history. During Songkran, travelers dont just stay longer; they spend more.
From exquisite rooms, amazing dining options, and fabulous event venues, Chatrium is truly a premium accommodation choice. Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services.
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. What events drive demand in your area? Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Sounds simple, right?
Read also: Guide on Customer Retention in Hotel Industry Encourage Group Bookings: Offer discounts or packages for weddings, business events, or group travel bookings. For example, you can charge higher rates when demand is high, like during peak seasons or local events, and lower rates when your hotel has empty rooms.
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. What events drive demand in your area? Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Sounds simple, right?
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. What events drive demand in your area? Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Sounds simple, right?
Upselling and cross-selling : Techniques to promote hotel services and amenities, contributing to revenue growth. Customer service in F&B : Skills for engaging with guests, taking orders accurately, and managing dining experiences.
For instance, unique deals like hotel room upsell, or late checkouts can improve the stay while generating additional revenue. Even better, you can take advantage of this to increase your revenue by providing them with a hotel upsell, such as an airport pick-up or room upgrade.
Ad Extensions : Highlight special features like Free Wi-Fi, Pet-Friendly Rooms, or On-Site Dining to enhance your ads appeal. Use social media advertising to promote seasonal packages, events, or limited-time offers. Adding perks such as free breakfast, spa treatments, or exclusive event access further enhances the appeal.
As a consequence your hotel can earn and efficiently manage more large bookings, helping you to more effectively cater to events, conferences and group travel. Efficient upselling opportunities The GDS grants your hotel the opportunity to upsell.
Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities. Whether it’s spa treatments, dining experiences, or exclusive tours, these packages encourage guests to spend more, boosting your overall revenue.
Seasonal Pattern Analysis: Resorts can capitalize on fluctuating demands driven by seasons, holidays, and local events, by adjusting pricing and operational strategies accordingly. Such services might include dining, spa services, on-site entertainment, or event fees.
Just like Netflix recommends programmes to watch, hotel upsells can now be driven by real-time data decisions. Online booking involving multiple departments is often impossible, forcing guests to contact the hotel or await a callback to add items such as golf, dining times or spa treatments.
When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation. Based in Germany, Protel is a legacy PMS provider that also offers a website booking engine, mobile app, and events software. Generate more revenue.
By using dynamic pricing strategies, hotels can also adjust prices for specific events or promotions to attract more customers and increase their revenue. Hotels may raise their rates to generate more money during busy times like holidays, festivals, and other events.
Food and beverage services : From elegant on-site restaurants to casual cafes and bars, food and beverage services offer guests the convenience and pleasure of dining without leaving the hotel. Events or meetings: Hosting events, conferences, or meetings can be a lucrative revenue source. Built-in upsell management.
From tailored room amenities and services to activity recommendations and dining options, AI-driven personalization will lead to a more customized and enjoyable hotel stay for guests. Smart concierge services: AI-driven virtual concierges can offer guests personalized recommendations for local attractions, restaurants and events.
Whether its a seamless check-in process, personalized dining recommendations, or proactive problem-solving, customer satisfaction is at the heart of every hotel, resort, and travel business. For example: During a major conference or event, AI algorithms might predict higher-than-average demand and raise room rates accordingly.
Furthermore, by analyzing customer preferences and previous interactions, chatbots can make tailored recommendations for dining options, local attractions or even personalized offers, enhancing the customer experience. Through this method, AI can identify upselling opportunities by leveraging guest preferences and historical data.
Hotels can take the same approach to selling rooms, upselling guests, and selling extras. If the answer is “no” once more, then the chatbot could list a few options of what the user would like to talk about such as amenities, current offers or promotions, events, dining options, and more.
Operators are prioritizing robust business intelligence and improved operational efficiency,” said Rajeet Mohan, Principal at PwC, at the event – with a key focus being on optimizing revenue production and profit from across the hotel operation today. We host our own PGA Tour event in the fall called the RSM Classics.”
Is it your breathtaking sea views, your green practices, or your prize-winning dining spot? Turn Local Culture Into a Magnet for Guests Your location is your biggest selling point, and it's a fantastic opportunity to integrate hotel upsell deals naturally into your offerings.
This not only enhances the guest experience but also creates opportunities for upselling and cross-selling. By digging deep into booking history, room preferences, dining choices, preferred spa treatments, and spending habits, AI helps hotels create highly personalized marketing campaigns.
For example, if your competitor’s guests are complaining about the continental breakfast being underwhelming, make sure you advertise your award-winning dining experience with pictures and detailed descriptions on your profiles. In the summer, however, the hotel doesn’t push to have events in case they disturb high-paying transient travelers.
Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.
Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.
This allows a hotelier to] for instance, know what motivates guests to spend at the restaurant or, conversely, how to encourage locals dining at your restaurant to recommend your hotel to their friends. “A A well-structured CRM can do this and far more when it comes to micro-segmentation.
In 2025, upselling continues to evolve as a critical strategy for hoteliers looking to enhance guest experiences and maximize revenue. Upselling today is about anticipating travelers evolving needs, using technology to tailor experiences, and offering genuine value that enriches their stay. The key is flexibility.
Action Tip: Implement an AI-driven booking assistant to guide guests through reservations and upsell personalized add-ons, like late check-outs or spa treatments. Promote sustainable amenities, such as refillable toiletries and eco-friendly dining options. Live streaming events that showcase exclusive deals for attendees.
Promote Upsell Opportunities : Spa packages, dining discounts, and room upgrades are key revenue drivers. Provide Local Recommendations : Suggesting nearby attractions, dining options, or activities is not only helpful but positions your hotel as a local guide that’s in the know.
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