Hotelier Magazine

JANUARY 24, 2024

Even in the context of hospitality, we say “customer” instead of “guest” because one of the key roles of a CRM is to connect all the different profit centres on-premises via APIs [application programming interface] into unified customer profiles,” says Adam Mogelonsky, partner, Hotel Mogel Consulting Limited.

Business 59

Business Hospitality Email Marketing Management 59

Intelity

MARCH 8, 2023

But what if you could bundle your loyalty program with other revenue-driving features, such as in-app gaming, on-site dining, and more? Mobile apps also let guests order room-service, book on-site dining reservations and spa appointments, and request missing toiletries all with just a tap of their finger. Enter branded mobile apps.

Casinos 57

Casinos Branding Dining Revenue 57

Hotelogix

JANUARY 21, 2025

In today's quick-moving world, the hospitality industry faces a constant challenge: to attract and keep guests. This is a common issue for many businesses in the hospitality industry. Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market.

Hotels 40

Hotels Business Travel Operations 40

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. The video also showcases other elements of resort life, from upscale dining experiences to massages and spa services designed to whet your appetite and interest you in contacting the resort.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Intelity

MARCH 2, 2023

5 reasons your property should implement a branded mobile casino app Hospitality technology dates back to 1894 when the Netherland Hotel in New York City introduced the first in-room telephones for its guests. Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services.

Casinos 52

Casinos Target Marketing Branding Hotels 52

MediaBoom

DECEMBER 11, 2024

By blending these hotel marketing strategies, your hospitality business can dominate search rankings locally and internationally, ensuring you capture every potential guests attention. Transform your hotels online presence with Mediabooms expert SEO and Content Marketing solutions , designed to boost visibility and drive bookings.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

Inn Quest

SEPTEMBER 5, 2023

Marketing and Promotion Strategies: Create enticing packages and promotions during low-demand periods to stimulate bookings. Bundling rooms with dining, spa services or local experiences can increase the average guest spend. This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

MediaBoom

JULY 19, 2023

Read on to know how the best luxury travel brands position themselves as the authority in the hospitality industry and how you can get a slice of that popularity pie with MediaBoom , a digital marketing agency dedicated to delivering efficient service and results that are second to none. Rewards program: Fans of M.O.

Branding 63

Branding Travel Services Marketing 63

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

STAAH

OCTOBER 15, 2024

Tip for Hoteliers: Use your CRM data to create targeted marketing campaigns that cater to different guest segments, such as frequent travelers or special occasion visitors. Point-of-Sale (POS) Systems For hotels with dining or spa services, an integrated POS system is essential.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Little Hotelier

AUGUST 29, 2023

Word-of-mouth Word-of-mouth has long been one of the most powerful bed and breakfast marketing channels for those in the hospitality industry. By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. At the heart of this lies a deep-rooted commitment to hospitality. A guest persona is a fictional representation of your ideal customer.

Branding 92

Branding Hotels Services Marketing 92

Little Hotelier

NOVEMBER 8, 2023

Star rating An AA hotel star rating is a number, between one and (usually) five, that is given to a hotel based on assessment criteria like cleanliness, service quality and delivery, hospitality, amenities and maintenance. Studio: A single room that combines living, sleeping and (sometimes) dining space.

Motels 52

Motels Accommodation Hotels Services 52

MediaBoom

MARCH 27, 2023

Luxury marketing is different from mass marketing because it is focused on a very select group of consumers who are seeking rare, personalized and extraordinary experiences. When you are creating your luxury resort marketing plan, you must choose words and images carefully to attract this discerning group.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

eZee Absolute

JUNE 27, 2024

Trends are never-ending in the hospitality industry. While the concept of NFTs might sound a bit new and unfamiliar to some, it is rapidly gaining traction as a powerful tool in the hospitality industry. Market Understanding and Guest Education: Many of your guests are likely unfamiliar with NFTs.

Hotels 40

Hotels Target Marketing Hospitality Operations 40

Hotelier Magazine

DECEMBER 17, 2024

Singh believes hotel market segmentation and the better understanding of guest behaviours, profiles and preferences it affords offers several advantages for owners and operators in an increasingly competitive hospitality landscape. IHG, he says, also explores opportunities for potentially untapped or overlooked customer segments.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

MARCH 9, 2023

As do dining and entertainment options to further entice you. This way, the brand can exude confidence with the knowledge that it has successfully attracted its target market. Scrolling through the Musha Cay website will undoubtedly whet your vacation appetite.

Hotels 98

Hotels Resorts Services Sales 98

SiteMinder

OCTOBER 10, 2022

United Kingdom – AA Hotel and Hospitality Services. In-house fine dining establishments (usually multiple bars and restaurants). Luxury hotels and resorts should have many different types of suites on offer, along with several in-house facilities and services such as fine dining facilities, gyms, spas and swimming pools.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. Language should describe luxury dining experiences, where every meal is a masterpiece. Renowned not just for crafting impeccable products, their ability to command exorbitant prices is not solely based on quality alone.

Branding 87

Branding Marketing Market Digital Marketing 87

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

MARCH 14, 2024

Through professional photography and thoughtful design, you can showcase the unique features of your accomodation, from luxurious rooms to exquisite dining options. Let’s explore why content marketing is a game-changer in the hospitality industry. Dear Sarah Smith,” “Hi Sarah!”)

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Little Hotelier

JULY 18, 2024

Ireland VAT: In Ireland the standard VAT rate is a rather high 23%, but the hospitality sector, including hotels, enjoys a reduced rate of 13.5%. Consider your target market, guest expectations and local norms when choosing your pricing strategy. This change will apply until at least 30 September 2024.

Sales 52

Sales Hotels Services Management 52

SiteMinder

JULY 18, 2024

Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your target market and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.

Services 52

Services Hotels Travel Business 52

Hotelogix

JANUARY 12, 2025

Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. For instance, hotels in Hawaii greet guests with a lei as a symbol of aloha, while in India, hotels greet guests with a warm namaste, offering a fragrant garland and applying a tika as a mark of respect and traditional hospitality.

OTA 52

OTA Hotels Travel Management 52