STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Use targeted email marketing and social media ads to promote packages like “staycations” during off-season periods, emphasizing flexibility and convenience.

Sales 113

Sales Consumer Target Marketing Email Marketing 113

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Hotel Management

AUGUST 17, 2023

As an ever-evolving e-organism, AirAsia Superapp also includes the ability to book hotels, ridesharing, dining, insurance, buses, ferries and trains as well as packages inclusive of airfares and hotels under a feature called Snap. million,” said Head of Emerging Markets AirAsia Super App, Lim Ben-Jie, at the time of the announcement. “In

Business 130

Business Travel Target Marketing Marketing 130

Little Hotelier

FEBRUARY 11, 2024

Little Hotelier spoke with Wan about the property’s goals and the need to utilise market-leading software. Guest experience and a holistic management approach To ensure guest experience is memorable, Limasan Villa combines personalised service, superior cleanliness, exceptional dining, and locally-inspired activities.

Revenue 98

Revenue Target Marketing General Manager Dining 98

SiteMinder

AUGUST 1, 2024

It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions.

Business 95

Business Revenue Hotels Occupancy 95

STAAH

OCTOBER 15, 2024

Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns. Tip for Hoteliers: Pair your RMS with your PMS to get a clearer picture of guest preferences, market conditions, and pricing strategies.

Operations 110

Operations OTA Overbooking Revenue 110

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Through professional photography and thoughtful design, you can showcase the unique features of your accomodation, from luxurious rooms to exquisite dining options. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. With market segmentation, instead of treating all guests the same, hoteliers can tailor marketing materials, guest communications, services and pricing to meet the needs and expectations of each segment.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. How is luxury marketing different?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Lure Agency

MARCH 24, 2023

Relationship Marketing Fills a Better Funnel Why should hotel salespeople care? Whether it’s resort amenities or spas, or maybe you’ve got multiple dining outlets. Additionally, they should get to know their target market and create packages that appeal to them.

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Intelity

MARCH 8, 2023

But what if you could bundle your loyalty program with other revenue-driving features, such as in-app gaming, on-site dining, and more? Mobile apps also let guests order room-service, book on-site dining reservations and spa appointments, and request missing toiletries all with just a tap of their finger. Enter branded mobile apps.

Casinos 57

Casinos Branding Dining Revenue 57

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 52

Casinos Target Marketing Branding Hotels 52

Hotel Speak

JULY 19, 2024

It depends on the market. I would let my competitors take all the group business booked in advance, and when there wasn’t enough inventory in the market, I would take the transient overflow at a premium rate. Now, a luxury resort that offers suites may think they want to target the family market as they need the larger space.

Revenue 79

Revenue Management Revenue Management Average Daily Rate 79

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Hotelogix

JANUARY 21, 2025

Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Is it your breathtaking sea views, your green practices, or your prize-winning dining spot? Highlight What Makes Your Hotel Unforgettable What sets your property apart?

Hotels 40

Hotels Business Travel Operations 40

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Use targeted email marketing and to promote packages like “staycations” during off-season periods, emphasizing flexibility and convenience.

Sales 52

Sales Hotels Consumer Target Marketing 52

MediaBoom

AUGUST 6, 2024

A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. Understanding Your Target Audience Identifying the ideal guest is the cornerstone of effective hotel branding. When your hotel branding is consistent, more travelers will immediately recognize your marketing.

Branding 92

Branding Hotels Services Marketing 92

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race. billion in 2022. Rewards program: Fans of M.O.

Branding 63

Branding Travel Services Marketing 63

Inn Quest

SEPTEMBER 5, 2023

Invest in a Revenue Management System (RMS): RMS software uses data analysis and algorithms to optimize room pricing based on demand, occupancy, market conditions, and competitor rates. Marketing and Promotion Strategies: Create enticing packages and promotions during low-demand periods to stimulate bookings.

Management 87

Management Overbooking Revenue Hotels 87

eZee Absolute

SEPTEMBER 13, 2023

Demand for Personalization Guests now expect a more personalized experience during their stay, from tailored room amenities to personalized recommendations for dining and activities. Target Market Understanding the preferences of your target market is essential. Competition The competitive landscape matters.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

STAAH

OCTOBER 15, 2024

Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns. Tip for Hoteliers: Pair your RMS with your PMS to get a clearer picture of guest preferences, market conditions, and pricing strategies.

OTA 52

OTA Overbooking Revenue Management Revenue 52

SiteMinder

SEPTEMBER 6, 2023

Once a booking is made, automated emails kick in, confirming the reservation and even suggesting add-ons like room upgrades or dining options. This data-driven approach can give you a competitive edge in an increasingly crowded market. Table of contents Why is an online booking process important for hotels?

Hotels 98

Hotels Revenue Occupancy Services 98

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Why does this matter? Tiffany & Co.

Branding 87

Branding Marketing Market Digital Marketing 87

Hotelier Magazine

JANUARY 24, 2024

This allows a hotelier to] for instance, know what motivates guests to spend at the restaurant or, conversely, how to encourage locals dining at your restaurant to recommend your hotel to their friends. “A A well-structured CRM can do this and far more when it comes to micro-segmentation.

Business 59

Business Hospitality Email Marketing Management 59

SiteMinder

OCTOBER 27, 2022

The best way to make your hotel will depend on your specific location, target market, brand, and resources. The added bonus is that you’ll also be able to market to guests the sustainable practices you’re undertaking. Marketing ideas. And in some forms of marketing, you are only limited by your imagination.

Hotels 52

Hotels Dining Marketing Market 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities.

Hotels 52

Hotels Branding Marketing Market 52

Little Hotelier

NOVEMBER 8, 2023

Target market Hotels can be grouped by the sort of guest they target, such as families, business travellers, backpackers, couples, luxury travellers or military. Studio: A single room that combines living, sleeping and (sometimes) dining space. Ownership Ownership is another way to separate different kinds of hotels.

Motels 52

Motels Accommodation Hotels Services 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

OCTOBER 10, 2022

In-house fine dining establishments (usually multiple bars and restaurants). The star rating system is widely recognised by consumers across the globe, and having that kind of accreditation could therefore be seen as a strong marketing tool. Valet parking. 24-hour room service. A doorman or butler. Nightly turndown services.

Services 72

Services Hotels Accommodation Motels 72

Hotelier Magazine

MARCH 11, 2024

Sustained recovery and growth depend on the return of all markets and segments, including international travellers and also business travel, both of which are core to our visitor economy. remains one of our strongest-performing markets, although not quite back to pre-pandemic performance.

Tourism 52

Tourism Business Marketing Market 52

eZee Absolute

JUNE 27, 2024

Personalized Guest Experiences Create NFTs that represent one-of-a-kind experiences tailored to individual guests, such as personalized spa packages, bespoke city tours, or private dining experiences with chef-special dishes. Market Understanding and Guest Education: Many of your guests are likely unfamiliar with NFTs.

Hotels 40

Hotels Target Marketing Hospitality Operations 40

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

JULY 18, 2024

Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your target market and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.

Services 52

Services Hotels Travel Business 52