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Staying competitive with innovative merchandising strategies The best CRSs on the market are as efficient as today’s leading e-commerce giants – providing a fast, seamless shop and book experience that consumers love. As the hospitality industry evolves, it’s exciting to see more hoteliers recognizing the immense value of a CRS.
Forced modifiers are just one way upselling in hotels can be maximized During a busy time of the year, like the start of the holiday season which we are quickly approaching, hotels are continually looking for strategies to drive non-room revenue. Notice a guest is ordering the steak? Notice a guest booked using a conference code?
The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. This enables your team to provide more relevant and valuable upsells. Marshall: The ‘rebooking paradox’ we identified really underscores the complexity of loyalty in hospitality.
Analyzing hotel data is a significant way to offer guests customized, revenue-driving recommendations If you aren’t tracking guest behaviors and using this hotel data to provide your guests with personalized, revenue-driving recommendations, you’re missing out on a major upsell opportunity. The following are a few ways this can be achieved.
Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships. Rate Shopping & Competitive Pricing Tools Would you book a room in your hotel if your competitor across the street was charging a lower price and a more attractive package? And not just from your hotel rooms?
From on-site restaurants and bars to spas, gift shops, and recreational services, every outlet presents an opportunity to earn. Multiple Folios per Guest: When systems aren’t connected, separate folios are created for services like dining, spa, or bar.
Inside pages: Devote sections to rooms, amenities, dining and services. Room types & features: Highlight the different room categories and features, with an emphasis on upselling guests to higher priced rooms. Nearby attractions: List popular things to do in your area, and key amenities like shopping, dining and entertainment.
Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. Encouraging word-of-mouth: A guest who has a positive experience due to a special offer is more likely to recommend your hotel to others.
This will allow them to avoid a basic, transactional shop and book process in favor of one that offers dynamic, personalized and tailored experiences. Hoteliers can create additional revenue streams during the booking process by monetizing all aspects of a hotel – spa, pool, bike share program, dining, etc.
An app can track the most common types of guest requests, dining metrics and which menu items are the most popular, and how often they’re using the app to communicate with hotel staff. These digital compendiums can also be used to create upselling opportunities and promote upgrades and other special offers targeted to a guest’s preferences.
The UK is the world’s third largest eCommerce market, with 80 per cent of people shopping online – tipped to rise to 89.6 Just like Netflix recommends programmes to watch, hotel upsells can now be driven by real-time data decisions. One shopping basket , no matter what you’re buying. Hotels need to be more Selfridges. .
Such revenue can come from various sources, including: Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game upselling and cross-selling.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.
Voice-enabled smart speakers allow hotel operators to upsell services to generate new revenue. That way, if a guest asks for the best local pizza, the voice assistant can suggest the family-owned shop down the street and even provide a special offer code.
Increase upsells and order volumes with complementary items Strategically placing complementary items on digital menus such as side dishes, drinks or chef pairings can both enhance the guest’s dining experience and significantly increase the average order size. Here are 10 tactics you can employ to do just that.
By automating tasks like rate shopping, inventory management, and email confirmations, an integrated hotel reservation system reduces labor costs, prevents costly errors, and frees staff to handle more complex tasks. Increase efficiency. Many third-party sites don’t offer this flexibility. Generate more revenue.
Food and beverage services : From elegant on-site restaurants to casual cafes and bars, food and beverage services offer guests the convenience and pleasure of dining without leaving the hotel. Transportation: Offering shuttle services to airports, nearby attractions, or shopping districts can be a significant convenience for guests.
Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.
Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.
Pre-arrival upselling Late bookings offer a narrow window for pre-arrival upselling, but it’s a golden opportunity. With the guest already committed to staying at your hotel, targeted offers for room upgrades, spa treatments, or dining options can be sent via email or app notifications.
Cultural interactions, local dining, experiential travel, and team-building activities are all in the mix. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique. not cost-, time-, or conflict-related). Key Takeaway for Event Planners.
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