STAAH

OCTOBER 15, 2024

Tip for Hoteliers: Use your CRM data to create targeted marketing campaigns that cater to different guest segments, such as frequent travelers or special occasion visitors. Point-of-Sale (POS) Systems For hotels with dining or spa services, an integrated POS system is essential.

Operations 110

Operations OTA Overbooking Revenue 110

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Lure Agency

MARCH 24, 2023

Whether it’s resort amenities or spas, or maybe you’ve got multiple dining outlets. Additionally, they should get to know their target market and create packages that appeal to them. I see it being more than just rooms and meeting room rentals.”

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Intelity

MARCH 8, 2023

But what if you could bundle your loyalty program with other revenue-driving features, such as in-app gaming, on-site dining, and more? Mobile apps also let guests order room-service, book on-site dining reservations and spa appointments, and request missing toiletries all with just a tap of their finger. Enter branded mobile apps.

Casinos 57

Casinos Branding Dining Revenue 57

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. The video also showcases other elements of resort life, from upscale dining experiences to massages and spa services designed to whet your appetite and interest you in contacting the resort.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. Increasing RevPAR Enhancing RevPAR requires advanced revenue management and targeted marketing.

Revenue 52

Revenue Management Upsell Target Marketing 52

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 52

Casinos Target Marketing Branding Hotels 52

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities.

Sales 52

Sales Hotels Consumer Target Marketing 52

Hotelogix

JANUARY 21, 2025

Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Is it your breathtaking sea views, your green practices, or your prize-winning dining spot? Highlight What Makes Your Hotel Unforgettable What sets your property apart?

Hotels 40

Hotels Business Travel Operations 40

Little Hotelier

AUGUST 29, 2023

By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment. This order encourages your guests to book with you by providing them with extra information about your property, such as a feature on your dining options or an e-mail about your amenities.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotel Speak

JULY 19, 2024

For example, when I worked at the Four Seasons in Korea, we had nine restaurants and people stayed at our hotel because they wanted to experience all these dining options. Balancing group and transient requires confident revenue management, targeted marketing, and managing risk.

Revenue 79

Revenue Management Revenue Management Average Daily Rate 79

SiteMinder

SEPTEMBER 6, 2023

Once a booking is made, automated emails kick in, confirming the reservation and even suggesting add-ons like room upgrades or dining options. This data-driven approach can give you a competitive edge in an increasingly crowded market. Table of contents Why is an online booking process important for hotels?

Hotels 98

Hotels Revenue Occupancy Services 98

MediaBoom

JULY 19, 2023

The brand’s incredible success can be attributed to its enviable service, a distinctive oriental design that speaks of its roots, and exclusive fine dining. A&K is one of those luxury travel brands that tap into the power of segmented and targeted marketing to address the unique needs of its clients.

Branding 63

Branding Travel Services Marketing 63

STAAH

OCTOBER 15, 2024

Tip for Hoteliers: Use your CRM data to create targeted marketing campaigns that cater to different guest segments, such as frequent travelers or special occasion visitors. Point-of-Sale (POS) Systems For hotels with dining or spa services, an integrated POS system is essential.

OTA 52

OTA Overbooking Revenue Management Revenue 52

MediaBoom

DECEMBER 11, 2024

Ad Extensions : Highlight special features like Free Wi-Fi, Pet-Friendly Rooms, or On-Site Dining to enhance your ads appeal. Incorporating Sustainability and Eco-Friendly Initiatives in Marketing Sustainability is no longer optional in the hospitality industryits a key driver for attracting modern travelers.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

eZee Absolute

SEPTEMBER 13, 2023

Demand for Personalization Guests now expect a more personalized experience during their stay, from tailored room amenities to personalized recommendations for dining and activities. Target Market Understanding the preferences of your target market is essential.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Inn Quest

SEPTEMBER 5, 2023

Marketing and Promotion Strategies: Create enticing packages and promotions during low-demand periods to stimulate bookings. Bundling rooms with dining, spa services or local experiences can increase the average guest spend. This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

SiteMinder

JUNE 12, 2024

This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. Cross-selling, on the other hand, promotes additional services, such as spa treatments or dining packages.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Little Hotelier

NOVEMBER 8, 2023

Target market Hotels can be grouped by the sort of guest they target, such as families, business travellers, backpackers, couples, luxury travellers or military. Studio: A single room that combines living, sleeping and (sometimes) dining space. Ownership Ownership is another way to separate different kinds of hotels.

Motels 52

Motels Accommodation Hotels Services 52

SiteMinder

OCTOBER 27, 2022

The best way to make your hotel will depend on your specific location, target market, brand, and resources. With technology and manufacturing capabilities increasing, so does your ability to serve better food and deliver a better dining experience. Here are some ideas for different areas of your business on how to innovate.

Hotels 52

Hotels Dining Marketing Market 52

MediaBoom

MARCH 27, 2023

Take a look at how the Top ten luxury hotels set themselves apart and appeal to distinctive groups of travelers through their marketing. What is the target market for luxury hotels? They make up 64% of the target market. Those in their teens and early twenties also make up a sizable portion of this market.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. This includes customized room preferences, personalized recommendations, and targeted marketing.

Branding 92

Branding Hotels Services Marketing 92

Hotelier Magazine

JANUARY 24, 2024

This allows a hotelier to] for instance, know what motivates guests to spend at the restaurant or, conversely, how to encourage locals dining at your restaurant to recommend your hotel to their friends. “A A well-structured CRM can do this and far more when it comes to micro-segmentation.

Business 59

Business Hospitality Email Marketing Management 59

Hotelier Magazine

DECEMBER 17, 2024

This engagement can enhance the guest satisfaction and loyalty so essential to our growth and success, he says, adding that segmentation also allows for smarter and more seamless operations through the implementation of dynamic pricing, ideally timed promotions and reduced costs per customer acquisition through more targeted marketing.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

SiteMinder

OCTOBER 10, 2022

In-house fine dining establishments (usually multiple bars and restaurants). Luxury hotels and resorts should have many different types of suites on offer, along with several in-house facilities and services such as fine dining facilities, gyms, spas and swimming pools. Valet parking. 24-hour room service. A doorman or butler.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

MARCH 9, 2023

As do dining and entertainment options to further entice you. This way, the brand can exude confidence with the knowledge that it has successfully attracted its target market. Scrolling through the Musha Cay website will undoubtedly whet your vacation appetite.

Hotels 98

Hotels Resorts Services Sales 98

eZee Absolute

JUNE 27, 2024

Personalized Guest Experiences Create NFTs that represent one-of-a-kind experiences tailored to individual guests, such as personalized spa packages, bespoke city tours, or private dining experiences with chef-special dishes. Market Understanding and Guest Education: Many of your guests are likely unfamiliar with NFTs.

Hotels 40

Hotels Target Marketing Hospitality Operations 40

Little Hotelier

JULY 18, 2024

Consider your target market, guest expectations and local norms when choosing your pricing strategy. Hotel VAT on additional services VAT isn’t just applicable to room rates; it will generally extend to all the other services your hotel offers: drinking, dining, spa treatments, guided tours, transport and more.

Sales 52

Sales Hotels Services Management 52

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. Language should describe luxury dining experiences, where every meal is a masterpiece. Renowned not just for crafting impeccable products, their ability to command exorbitant prices is not solely based on quality alone.

Branding 87

Branding Marketing Market Digital Marketing 87

SiteMinder

JULY 18, 2024

Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your target market and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.

Services 52

Services Hotels Travel Business 52

MediaBoom

MARCH 28, 2024

Experiences Highlight the best parts of staying with you, like your top-tier spa or gourmet dining, to draw guests in. Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously. As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels 52

Hotels Branding Marketing Market 52

SiteMinder

JANUARY 8, 2024

Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 59

Operations Management OTA Hotels 59

Hotelier Magazine

MARCH 11, 2024

As a result of COVID, Canada lost 90 per cent of air passenger capacity into Canada, or 27 million inbound seats from our key target markets. As of November 2023, our key target markets are 94 per cent recovered to 2019 level in terms of seat capacity, 98 per cent if we exclude China.

Tourism 52

Tourism Business Marketing Market 52