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Themed dining events, branded F&B products or package deals can encourage guests to dine in-house. Research by CBRE shows hotel revenue derived from F&B can contribute from 11% to 29% of total revenue , depending on your offering.
What is hotel upselling? Hotel upselling is the practice of encouraging guests to purchase additional services or upgrades during their stay, beyond their initial booking. In this blog, you’ll learn all the tips you need to make upselling a success at your business. Table of contents Why is hotel upselling important?
Looking ahead, hoteliers can expect increased use cases for artificial intelligence (AI) as part of the shift towards contactless hospitality, including: Facial recognition for ID verification Intelligent chatbots Personalized recommendations (dining, activities, services) Predictive maintenance and housekeeping Real-time resolution (ie.,
Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Forced modifiers are just one way upselling in hotels can be maximized During a busy time of the year, like the start of the holiday season which we are quickly approaching, hotels are continually looking for strategies to drive non-room revenue. Notice a guest is ordering the steak? Notice a guest booked using a conference code?
Upselling in hotels often gets a bad reputation, but when done thoughtfully, it’s a powerful way to enhance the guest experience while boosting revenue. Upselling should feel like a helpful suggestion rather than a sales tactic. Upselling should feel like a helpful suggestion rather than a sales tactic.
Upselling isnÕt just a strategy - itÕs an art. Whether you manage a boutique hotel, a bustling restaurant, or a unique venue, finding the perfect balance between enhancing guest experiences and increasing revenue is key to long-term success.
The 5 most popular answers were: Specific room attributes (43%) Upselling of room types and value-add amenities (40%) Personalized onsite experiences (39%) Personalized offers for returning guests (34%) Last-minute promotions on rooms (34%) Hoteliers are considering adding car hire services and travel insurance to the booking process.
This enables your team to provide more relevant and valuable upsells. AI can play a significant role in enhancing personalisation. By analysing guest data, AI can predict preferences and tailor offerings accordingly.
Analyzing hotel data is a significant way to offer guests customized, revenue-driving recommendations If you aren’t tracking guest behaviors and using this hotel data to provide your guests with personalized, revenue-driving recommendations, you’re missing out on a major upsell opportunity. The following are a few ways this can be achieved.
Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships. Automated Upselling & Ancillary Revenue Tools Have no clue on how to make extra revenue for your hotel? What Are Revenue Management Tools? And not just from your hotel rooms?
Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all. Upsell with Mobile Solutions Leverage YCSs Mobile App for easy upselling and guest engagement. During Songkran, travelers dont just stay longer; they spend more. Tips to Boost Songkran Bookings and Delight Guests 1.
Kiosks also offer greater ordering accuracy and provide great upselling opportunities with intuitive recommendations. Chatbots can take orders, upsell, provide suggestions, make reservations, offer promotions, collect feedback, and even process payments. POS Systems & Integration Across Platforms.
From spa services to dining experiences and beyond, hoteliers are leveraging dynamic pricing strategies to optimize ancillary revenue streams. Hotels can increase revenue per guest by adjusting prices according to demand, seasonality, and consumer preferences , achieved through upselling and cross-selling additional services and products.
Deploying a staff operations hub that not only lets hotel staff streamline operations and increase guest satisfaction but also tracks guest behaviors and data is key for when it comes to upselling and maximizing revenue. Take in-room dining , for example. Want to learn how to increase hotel revenue at your property by using guest data?
Efficient upselling opportunities A GDS grants your hotel the opportunity to upsell without needing to put much effort in at all. You can offer travel agents (and their clients) value-added options like premium rooms, spa packages or in-house dining, to both personalise the experiences you deliver and boost your revenue.
Personalized promotions go a long way when it comes to cross-selling, upselling, and retaining hotel guests We all know upselling and cross-selling tips are hot topics in the retail industry, but they’re also important factors when it comes to marketing to your hotel guests.
Upselling and Cross-Selling: Upsell Room Upgrades: Train your staff to offer room upgrades or premium amenities at check-in. Cross-Sell Other Services: Offer guests extra services like spa treatments, dining experiences, or local tours. The more personalized the experience, the more likely they are to come back.
Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. Encouraging word-of-mouth: A guest who has a positive experience due to a special offer is more likely to recommend your hotel to others.
Hoteliers can unlock this potential by diversifying their revenue streams and leveraging guest data to create targeted upsell opportunities. For example, automated systems can suggest dining packages, spa treatments, or exclusive experiences based on previous guest behaviour.
Optimize Dining Expenses By deploying a guest management operations platform that analyzes hotel guest data , managers can determine which guests prefer which food items during which periods of time throughout a day or week. Here are four ways hotel technology can offer a profitable return on investment, while maximizing revenue.
Beyond enhancing the customer experience, travel sellers are able to upsell additional services and personalize their offerings with room preferences, flexible dining, spa and fitness options, additional activities and experiences to maximize returns.
Ask your staff to recommend your best bottle during their next dining interaction. Use this opportunity to personalize their stay while upselling to drive a little additional revenue to your property. This will make their workday run more smoothly while providing an upsell for the property.
Upselling and Cross-Selling Opportunities Effective Upselling Techniques Reception staff are in a prime position to upsell additional services and room upgrades. Training reception staff in upselling techniques is crucial for maximizing these opportunities.
2. Upsell opportunities are limited Similarly to guest personalization strategies, hoteliers could be leaving money on the table if they don’t embrace creative ways to upsell guests on aspects of their stay that are most important to them. Multi-views, filters, and data exports allow for further analysis and customized reporting.
These include: Increased number of kiosks and grab-and-go venues Reduced menu choices and operating hours of remaining F&B venues A drop in in-room dining and mini-bar usage Such is the change in guest expectation that the hotel industry’s cookie-cutter approach to F&B no longer cuts it.
Upselling An online booking system helps with upselling by presenting guests with additional services or upgrades during the reservation process. It allows hotels to offer room upgrades, dining packages, spa treatments, or early check-in options in real time, encouraging guests to enhance their stay.
Whether its a seamless check-in process, personalized dining recommendations, or proactive problem-solving, customer satisfaction is at the heart of every hotel, resort, and travel business. Personalized upselling and cross-selling opportunities help maximize guest spend.
Train your staff to identify and capitalize on upselling opportunities. Creating attractive packages: Bundle services such as dining, spa treatments, and local tours into attractive packages. Enhancing Average Booking Value Increasing the average booking value requires effective upselling and promoting longer stays.
Five: Upselling Capabilities Upselling is a powerful tool for increasing revenue and enhancing the guest experience. A sophisticated PMS with built-in upselling capabilities can suggest upgrades and additional services to guests during the booking process or their stay.
An app can track the most common types of guest requests, dining metrics and which menu items are the most popular, and how often they’re using the app to communicate with hotel staff. These digital compendiums can also be used to create upselling opportunities and promote upgrades and other special offers targeted to a guest’s preferences.
Such revenue can come from various sources, including: Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.
From exquisite rooms, amazing dining options, and fabulous event venues, Chatrium is truly a premium accommodation choice. Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Pawarisa said the key to this is creating authentic connections.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.
By attracting more guests through lowered prices, you increase the chances of selling additional services such as spa treatments, dining, or tours. Upselling Discounts attract more guests, providing ample opportunities for upselling or cross-selling other services.
This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. Upselling and cross-selling strategy pricing Upselling and cross-selling revolve around enhancing guest value.
Key Tactics for the Preparation Stage: Send pre-arrival emails with useful information about local attractions, dining options, and tips for their stay. Offer upsells during the stay, such as room service, spa services, or local tours. This stage is an opportunity to engage further and enhance their anticipation.
Pre-arrival upselling Late bookings offer a narrow window for pre-arrival upselling, but it’s a golden opportunity. With the guest already committed to staying at your hotel, targeted offers for room upgrades, spa treatments, or dining options can be sent via email or app notifications.
A concierge can help guests with everything from local tips to arranging special experiences, and these efforts can translate into increased revenue through upselling tours, local events, or unique add-ons. Key hotel concierge duties and responsibilities Concierge duties vary, but the main focus is always guest satisfaction.
For instance, unique deals like hotel room upsell, or late checkouts can improve the stay while generating additional revenue. Even better, you can take advantage of this to increase your revenue by providing them with a hotel upsell, such as an airport pick-up or room upgrade.
Whether it’s breakfast in bed, a midday snack, or a late-night feast, room service means that guests can enjoy a seamless dining experience at the press of a button. In room dining: Beyond set meals, provide a 24/7 dining option where guests can order snacks, beverages, or meals at their convenience.
Beyond enhancing the customer experience, travel sellers are empowered to upsell additional services and personalize their offerings with room preferences, flexible dining, spa and fitness options, additional activities, and experiences to maximize returns.
Ideally situated at the heart of the thriving tourism hotspot, City Oasis offers spacious comfortable rooms equipped with a kitchenette, free WiFi, an award-winning lagoon style pool, tropical BBQ area, dine-in restaurant, and free access to the nearby gym and memorial baths.
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