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Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

Refine

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

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RoomRaccoon and HyperGuest Build Integration

Hospitality Tech

This strategic partnership will empower RoomRaccoon users to tap into a worldwide distribution marketplace and directly market and sell their rooms to B2B demand partners at scale.

B2B 52
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H World Group Fully Upgrades Its Overseas Loyalty Program

Hospitality Tech

H World Group moved to a unified global distribution platform, integrating inventory management, connection of direct marketing channels, price control and membership matters across the Group's domestic and overseas operations.

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3 Proven Ways to Convert OTA Guests to Direct Bookings

Hotel Speak

How to easily implement direct to guest marketing and automate drip campaigns? One tool that can help hoteliers to implement direct marketing is using customer data platforms (CDPs) or guest portals which are integrated with your hotel PMS and booking engine.

OTA 40
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RGPD, arrêtons les arnaques

Experience Hotel

Partie du RGPD que ces “professionnels” ont volontairement oublié de vous communiquer : However, the ePrivacy Directive, specifically Article 13 , presents organizations with another way to use a person’s data for marketing purposes that stems from the contractual basis of the GDPR.

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Luxury Real Estate Marketing – 15 Innovative Tips for Success

MediaBoom

Personalized Direct Marketing Direct mail marketing is another often overlooked luxury real estate marketing strategy in the digital age, though when executed with a personal touch, it can be quite fruitful. In fact, 25% of consumers actually prefer it over digital advertising.

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Atrápalo: Extranet for hotels

SiteMinder

Here’s how you can leverage this demographic to enhance your direct marketing efforts: Demographic targeting : Use the insights provided by Atrápalo’s extranet and SiteMinder’s analytics to understand the demographics of your guests.

Hotels 52