Direct Marketing - Hotel Sales Focus

Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

Refine

NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy

Marketing Strategy Hotel Marketing Market Marketing

RoomRaccoon and HyperGuest Build Integration

Hospitality Tech

NOVEMBER 8, 2023

This strategic partnership will empower RoomRaccoon users to tap into a worldwide distribution marketplace and directly market and sell their rooms to B2B demand partners at scale.

B2B

B2B Direct Marketing Scale Market

H World Group Fully Upgrades Its Overseas Loyalty Program

Hospitality Tech

MARCH 13, 2023

H World Group moved to a unified global distribution platform, integrating inventory management, connection of direct marketing channels, price control and membership matters across the Group's domestic and overseas operations.

Direct Marketing

Direct Marketing Operations Market Marketing

RGPD, arrêtons les arnaques

Experience Hotel

NOVEMBER 25, 2019

Partie du RGPD que ces “professionnels” ont volontairement oublié de vous communiquer : However, the ePrivacy Directive, specifically Article 13 , presents organizations with another way to use a person’s data for marketing purposes that stems from the contractual basis of the GDPR.

Direct Marketing

Direct Marketing Marketing Market Services

How decision intelligence unlocks hotel data for better insights

Cloudbeds

NOVEMBER 15, 2024

Capture and analyze historical data and predictions of future trends to design timely and relevant marketing campaigns. Automatically create target segments based on past guests and cart abandonment data, guiding optimal promotions and pricing in direct marketing campaigns.

Upsell

Upsell Occupancy Revenue Management Revenue

3 Proven Ways to Convert OTA Guests to Direct Bookings

Hotel Speak

JULY 20, 2023

How to easily implement direct to guest marketing and automate drip campaigns? One tool that can help hoteliers to implement direct marketing is using customer data platforms (CDPs) or guest portals which are integrated with your hotel PMS and booking engine.

OTA

OTA Direct Marketing Market Marketing

Luxury Real Estate Marketing – 15 Innovative Tips for Success

MediaBoom

APRIL 2, 2024

Personalized Direct Marketing Direct mail marketing is another often overlooked luxury real estate marketing strategy in the digital age, though when executed with a personal touch, it can be quite fruitful. In fact, 25% of consumers actually prefer it over digital advertising.

Real Estate

Real Estate Market Marketing Marketing Strategy

Hotel data analytics: Full beginners guide

Little Hotelier

MAY 11, 2023

With the help of hotel analytics software you can crunch all this information and answer many of your most pressing business questions, identifying optimal room rates, directing marketing spend, streamlining operations, predicting future trends and more.

Revenue

Revenue Hotels Business Market

Atrápalo: Extranet for hotels

SiteMinder

JUNE 24, 2024

Here’s how you can leverage this demographic to enhance your direct marketing efforts: Demographic targeting : Use the insights provided by Atrápalo’s extranet and SiteMinder’s analytics to understand the demographics of your guests.

Hotels

Hotels Revenue Accommodation Travel

Advanced distribution strategies for hotels

Cloudbeds

OCTOBER 17, 2024

For example, it will automatically create target segments for direct marketing campaigns and suggest what pricing and upsells to push out and at what time. Coming in 2025, Cloudbeds Intelligence will provide hotels with past and forward-looking demand signals and intelligent recommendations for optimized campaigns.

OTA

OTA Occupancy Hotels Revenue

13 ways to attract more direct bookings for your hotel

Cloudbeds

MARCH 15, 2023

Benefits: Brand power to attract travelers worldwide across target markets and demographics Access to niche markets via region-specific OTAs , like Ctrip, or property-specific ones, like Mr & Mrs Smith Visibility to travelers that may not have been aware of your property before searching (also known as the billboard effect , where consumers visit (..)

OTA

OTA Revenue Travel Hotels

Guest profiles: Enabling personalized marketing & guest experiences

Cloudbeds

DECEMBER 17, 2024

With Cloudbeds Intelligence , for example, segments and their optimal promotions will be automatically suggested for direct marketing campaigns. For instance, if a repeat guest historically prefers late check-outs, hotel intelligence can preemptively offer this service based on the guests past behaviors.

Market

Market Marketing Upsell Revenue

Luxury Hotel Marketing – Top 10 Proven Strategies for Success

MediaBoom

MARCH 27, 2023

If you need inspiration, check out these excellent examples of content marketing. Effective Email Marketing Luxury email marketing is a very effective way to reach your customers, as the Direct Marketing Association found that it has a 122% ROI. Paid search only has a 25% ROI, and social media has a 28% ROI.

Hotel Marketing

Hotel Marketing Market Marketing Consumer

Email Marketing for Luxury Brands – Best Strategies for 2024

MediaBoom

JULY 16, 2024

Benefits of Email Marketing for Luxury Brands Despite frequent speculations about luxury brand marketing through email being “dead” or declining, the actual numbers reveal a different story.

Email Marketing

Email Marketing Branding Market Marketing

Email Marketing for Luxury Brands – Leading Strategies for 2024

MediaBoom

APRIL 11, 2024

Why Email Marketing is Essential for Elevating Your Luxury Brand Despite frequent speculations about luxury brand email marketing being “dead” or declining, the actual numbers reveal a different story.

Email Marketing

Email Marketing Branding Market Marketing

15 Essentials Digital Marketing Services for Hotels

MediaBoom

MARCH 14, 2024

Driving Direct Bookings and Loyalty A hotel’s mobile app is a direct marketing channel to guests, offering a platform to promote special offers, loyalty programs, and exclusive amenities.

Digital Marketing

Digital Marketing Services Market Marketing

Advantages of email marketing and how to use it effectively

Hotel Business

MARCH 26, 2024

Monitor the results and adjust your messaging as the data directs. Marketing is all about relationships, and relationships take time. Gather the email addresses you have, put together some useful, unique content, and send out your first email.

Email Marketing

Email Marketing Market Marketing Business

Hotel Sales Focus

Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

RoomRaccoon and HyperGuest Build Integration

Trending Sources

H World Group Fully Upgrades Its Overseas Loyalty Program

RGPD, arrêtons les arnaques

How decision intelligence unlocks hotel data for better insights

3 Proven Ways to Convert OTA Guests to Direct Bookings

Luxury Real Estate Marketing – 15 Innovative Tips for Success

Hotel data analytics: Full beginners guide

Atrápalo: Extranet for hotels

Advanced distribution strategies for hotels

13 ways to attract more direct bookings for your hotel

Guest profiles: Enabling personalized marketing & guest experiences

Luxury Hotel Marketing – Top 10 Proven Strategies for Success

Email Marketing for Luxury Brands – Best Strategies for 2024

Email Marketing for Luxury Brands – Leading Strategies for 2024

15 Essentials Digital Marketing Services for Hotels

Advantages of email marketing and how to use it effectively

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