Cloudbeds

MARCH 15, 2023

What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.

OTA 98

OTA Revenue Travel Hotels 98

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.

OTA 40

OTA Direct Marketing Marketing Market 40

MediaBoom

MARCH 14, 2024

Email Marketing Email marketing remains a powerful tool for hotels, allowing them to maintain direct communication with past, present, and potential guests. Sending these messages immediately after their stay Here’s how email marketing can be leveraged effectively in the hospitality industry.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. This includes email marketing initiatives or satisfaction surveys.

Market 40

Market Marketing Upsell Revenue 40