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Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Reevaluate your current contracts with OTAs (online travel agencies), GDSs (GlobalDistributionSystem), and other partners and invest in directmarketingstrategies.
Direct channels allow travelers to make a reservation directly with the property through the hotel’s website, social media channels, walk-ins, phone, and email. Hotel management must balance direct and indirect channels to secure a steady stream of bookings whilst increasing revenue. Increase direct bookings with Cloudbeds.
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