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Optimize revenue Increase ADR and RevPAR using an RMS (revenue management system) , diversify revenue streams (e.g., F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling.
Direct channels allow travelers to make a reservation directly with the property through the hotel’s website, social media channels, walk-ins, phone, and email. Hotel management must balance direct and indirect channels to secure a steady stream of bookings whilst increasing revenue.
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