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NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Marketing Market 75

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MARCH 14, 2024

By collaborating with influencers who align with their brand values, hotels can tap into established audiences, creating authentic and engaging content that resonates with potential guests. Here’s the impact of influencer partnerships on hotel marketing.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Cloudbeds

MARCH 15, 2023

You own guest data which can be used for pre-arrival communication and post-stay remarketing efforts Challenges: Direct bookings require strong digital marketing skills or the services of a hotel marketing expert to keep costs low compared to other channels.

OTA 98

OTA Revenue Sales Hotels 98

Cloudbeds

OCTOBER 17, 2024

Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. Coming in 2025, Cloudbeds Intelligence will provide hotels with past and forward-looking demand signals and intelligent recommendations for optimized campaigns.

OTA 76

OTA Occupancy Hotels Revenue 76