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NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA 76

OTA Occupancy Hotels Revenue 76

Cloudbeds

NOVEMBER 15, 2024

This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future.

Upsell 99

Upsell Occupancy Revenue Management Revenue 99

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. With Cloudbeds Intelligence , for example, segments and their optimal promotions will be automatically suggested for direct marketing campaigns.

Market 40

Market Marketing Upsell Revenue 40