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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. While better than operating without data, this approach is reactive and inefficient, resulting in missed opportunities.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Restructuring/Rent) is a profit metric that excludes costs not directly related to operational performance. EBITDAR is calculated using details from the income statement, which presents a company’s revenues and operating expenses over a specific period.
By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value. These include: Occupancy rate – which channels contribute most to occupancy? RevPAR – which booking sites result in the highest RevPAR?
Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.
For hotel owners and operators, Atrápalo hotels offers an extranet that allows them to manage their listings, update availability, and access valuable insights to maximise their bookings and revenue. Our team quickly learned to navigate the new system and today, we’re operating seamlessly.” The setup was super easy. The answer is yes.
With the help of hotel analytics software you can crunch all this information and answer many of your most pressing business questions, identifying optimal room rates, directingmarketing spend, streamlining operations, predicting future trends and more.
A robust guest profile directly improves both operational efficiency and guest satisfaction by granting you a 360-degree view of your guests. For groups and corporate clients, company profiles are essential for managing payment methods and room preferences, enhancing service quality and operational efficiency.
By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. By featuring staff interviews, guest testimonials, or behind-the-scenes glimpses into operations, they can cultivate a more intimate bond with viewers.
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