Direct Marketing Occupancy Target Marketing 
Cloudbeds
MARCH 15, 2023
Direct bookings have become essential to any independent hotel’s distribution mix. A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.
MediaBoom
MARCH 14, 2024
By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. Driving Direct Bookings and Loyalty A hotel’s mobile app is a direct marketing channel to guests, offering a platform to promote special offers, loyalty programs, and exclusive amenities.
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