Hotel Speak
JULY 20, 2023
OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.
Refine
NOVEMBER 21, 2023
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?
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Cloudbeds
OCTOBER 17, 2024
A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Instead of trying to outbid large OTAs, focus on finding the right balance.
Cloudbeds
MARCH 15, 2023
What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.
Cloudbeds
NOVEMBER 15, 2024
Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. Capture and analyze historical data and predictions of future trends to design timely and relevant marketing campaigns.
MediaBoom
MARCH 14, 2024
Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly. This approach not only boosts guest contentment with customized perks but also augments revenue by reducing commissions to OTAs.
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