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NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.

OTA 40

OTA Direct Marketing Marketing Market 40

Cloudbeds

MARCH 15, 2023

What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.

OTA 98

OTA Revenue Travel Hotels 98

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Instead of trying to outbid large OTAs, focus on finding the right balance.

OTA 76

OTA Occupancy Hotels Revenue 76

Cloudbeds

NOVEMBER 15, 2024

Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. Capture and analyze historical data and predictions of future trends to design timely and relevant marketing campaigns.

Upsell 99

Upsell Occupancy Revenue Management Revenue 99

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. With Cloudbeds Intelligence , for example, segments and their optimal promotions will be automatically suggested for direct marketing campaigns.

Market 40

Market Marketing Upsell Revenue 40

MediaBoom

MARCH 14, 2024

Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly. This approach not only boosts guest contentment with customized perks but also augments revenue by reducing commissions to OTAs.

Digital Marketing 68

Digital Marketing Services Market Marketing 68