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Expand your hotels visibility and reach niche markets Partnering with a global bed bank opens doors to untapped international markets and niche audiences. Hotels can gain exposure on platforms that cater to specific types of travellers, such as luxury vacationers or adventure tourists, without the need for directmarketing efforts.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.
Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Reevaluate your current contracts with OTAs (online travel agencies), GDSs (Global Distribution System), and other partners and invest in directmarketing strategies.
Partie du RGPD que ces “professionnels” ont volontairement oublié de vous communiquer : However, the ePrivacy Directive, specifically Article 13 , presents organizations with another way to use a person’s data for marketing purposes that stems from the contractual basis of the GDPR.
With the number of luxury home sales on the rise in a fiercely competitive market, having a quality luxury real estate marketing strategy is a must. Learn the secrets to driving more traffic to your luxury website, generating more leads, and ultimately increasing sales.
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A dedicated page also allows you to outline your group sales and booking process, demonstrating that you understand the needs of the market and are committed to creating an exceptional guest experience.
Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. Make sure your emails provide real value and aren’t just sales pitches. In fact, email usage continues to climb, with over 361 billion emails expected to be sent per day in 2024.
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