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Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Second, you still have to invest in marketing efforts to attract travelers and remain competitive. This gives travelers the opportunity to customize their experience, which can lead to an increase in direct bookings, revenue, and guest loyalty.
F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Control costs of goods sold (COGS) Use technology to monitor labor, utilities, and supply expenses.
Marketing and communication preferences Ensure you communicate with your guests via their preferred channels (i.e. You can use this information to send booking confirmations, upsell opportunities, and in-stay messages. FREE PLAYBOOK Increase revenue with personalized upsells throughout the guest journey.
When integrated with the hotel’s booking engine, these chatbots effectively become virtual sales representatives that provide real-time information on room availability, rates, and upsells and even allow visitors to complete their booking directly through the chat window.
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