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Quest first launched the partnership last year with an Australia-wide GDS advertising campaign that delivered a 60% increase in GDS revenues over the trailing 12 months, and a double digit return on ad spend (ROAS).
With access to Amadeus’ instant online booking capabilities and larger accommodations network, travel sellers can play a key role in helping travel managers and business clients get together more easily and more frequently.
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To stay ahead of the competition and prepare for 2033, destination management organizations (DMOs) can look at each Traveler Tribe in detail and consider how to adapt to their evolving attitudes now.
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