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This is why more brands are relying on comprehensive, forward-looking market insights to aid in strategic decision making. Quest first launched the partnership last year with an Australia-wide GDS advertising campaign that delivered a 60% increase in GDS revenues over the trailing 12 months, and a double digit return on ad spend (ROAS).
Make data work for you With access to large amounts of data, travel sellers can look at emerging markets or new vendors, for example, to find creative ways to boost their business.
Similarly, Amadeus’ Agency360 data demonstrates that hotel room nights booked on globaldistributionsystems (GDSs) for corporate travel have also increased during 2022 and are rapidly closing in on pre-pandemic rates. This welcome resurgence of travel should not just be looked at in isolation.
By implementing virtual reality and artificial intelligence into their marketing tactics, destinations can improve their storytelling and elevate the visitor experience. To better engage with this Traveler Tribe, destinations can also focus on their tech and sustainability efforts.
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