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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

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How To Create the Perfect Hotel Marketing Budget

Travelboom Marketing

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.

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Hotel Marketing Ideas – 19 Ways To Make Your Hotel Stand Out

MediaBoom

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

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Top Hotel Marketing Myths Debunked

Travelboom Marketing

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Social media can be a powerful marketing tool.

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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

Cloudbeds

This leaves hotels scrambling to keep up. Googles Performance Max for Travel Goals offers an AI-powered solution that automates ad placement and spend, allowing hotels to compete with OTAs and drive more direct bookings. What is PMax for Travel Goals? Fortunately, theres a way to help level the playing field.

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End-of-Year Marketing For Hotels And Resorts

gcommerce

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies.

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Hotel Advertising 2024 – Master Our 11 Proven Tactics

MediaBoom

Develop an Online Presence With more than 60 percent of hotel bookings occurring online , developing a robust online presence is the most important part of ensuring your advertising campaign’s success. The world has declared itself ready to travel as pandemic restrictions lift, but the way people travel has changed.