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Google Display Ads — Capture the Audience Wherever They Are

MediaBoom

Around 55% of companies use Google Display Ads ( clutch.co )—for good reason. The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. What are Google Display Ads?

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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. increase YOY.

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MedSpa Digital Marketing – The Complete Guide

MediaBoom

Today more than ever, businesses across all industries must market themselves. As medspas have grown across the country, so too has the rise of medspa digital marketing. In this informative, detailed guide, we will delve deep into medspa digital marketing. Okay, so that’s the medspa part of medspa digital marketing.

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Top Hotel Marketing Myths Debunked

Travelboom Marketing

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

Cloudbeds

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. In March 2023, Google launched PMax for Travel Goals, a type of Performance Max campaign designed to target high-intent travelers at multiple touchpoints on the booking journey.

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PPC for Luxury Hotels – 9 Key Strategies for Optimization

MediaBoom

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). Google Ads and Microsoft Ads (a.k.a. Ask yourself if the searchers are looking to buy or seeking information.

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PPC Real Estate – Amplify Your Reach and Dominate The Market

MediaBoom

In the real estate industry, where market trends can change at the drop of a hat, PPC real estate ads can help you sustain and grow your business exponentially. But PPC marketing can help real estate agents looking to get their foot in the door and get a competitive advantage. In 2022, 5.95