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To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketingstrategies. Measurable campaigns are also easier to scale and monitor so efforts can be boosted for a more aggressive bidding strategy with ease.
Let’s take a look at a few advertising trends or marketing channels that you can use to incorporate your marketingstrategies. Video Advertising Over the past decade, video marketing has surged. Even a few years ago, YouTube reported 1 billion hours of watch time per day on its platform.
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